Customer connection: real estate’s market value multiplier, part of PwC’s 22nd CEO Survey trends series
In the new world of ‘real estate-as-a-service’, your brand as a real estate owner and operator – which includes trust, social/environmental impact, health/well-being and how a building makes a person feel – will have more immediate implications for your ability to attract occupiers, secure finance and be regulated and taxed appropriately.
The challenge is that brand recognition and engagement with the occupier of a building have never been priority areas within real estate.
So, by connecting more effectively with customers, pioneering new ways of living and working, and developing innovative solutions to the challenges facing urban communities, your business could transform its brand image and boost its market value.
Our report highlights three keys:
“As real estate evolves into a truly customer-driven business, it will require a more sophisticated approach to understanding the complex needs of different customers.”
Global Real Estate Leader, Partner, PwC United Kingdom
Asia Pacific Real Estate Tax Leader, Partner, PwC Hong Kong
Lara De Vido
Financial Services Marketing, Senior Manager, PwC United States