Capturing value in the growing energy domain

How we fuel and power

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Where human needs, technology, and industries converge to fuel and power

Energy is undergoing a transformation driven by two key goals: meeting the growing global demand and speeding up the shift to lower-carbon, more resilient systems. Traditional value chains are changing. Renewables expand, new fuels appear, and digital technologies like AI and advanced analytics redefine energy production, distribution, and consumption. This creates a dynamic fuel and power landscape where reliability, affordability, and sustainability must progress together.

The fuel and power domain unites energy producers, infrastructure developers, technology innovators, industrial leaders, and new market entrants to rethink how power and fuels drive economic growth. Explore the sections below to discover how this convergence is unlocking new value sources. From energy improvement and storage to sustainable fuels and cross-border systems, see how organisations can position themselves to compete and thrive as the energy transition accelerates.

Video 13/07/25

How to win in the Fuel and Power domain

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Explore the fuel and power domain

Understanding the fuel and power domain

The fuel and power domain is shifting from linear, fossil-based energy systems to a more diverse and connected energy landscape. Long-standing value chains still convert fuels into electrons and molecules to support global supply. Now electrification, alternative fuels, digital technologies, and climate imperatives are reshaping those value chains. And energy systems are simultaneously evolving to balance reliability, affordability, security, and decarbonisation.

Technology’s pivotal role

Technology is central to transforming fuel and power systems. AI, advanced analytics, digital twins, and automation are reshaping how grids operate; how assets are maintained; and how supply and demand are balanced in real-time. These tools enable greater efficiency across generation, transmission, storage, and consumption while supporting the integration of renewables and low-carbon fuels.

As energy systems become more data-driven, decision-making shifts from static planning to continuous improvement. Data underpins new approaches to grid management, energy trading, storage orchestration, and emissions reduction. In this environment, technology not only enhances performance but also determines how risk, value, and accountability are distributed across the ecosystem.

Reinvention in the fuel and power domain

The forces that are reshaping how we fuel and power require more than just incremental change. Climate pressures, geopolitical uncertainty, rising energy demand, and the scale of infrastructure investment are redefining operating models across the sector. Rather than optimising within siloed assets, companies must rethink how they generate value across fuels, electrons, infrastructure, and services.

Reinvention is pushing energy players beyond traditional roles. Leaders are shifting toward platform-based models and cross-border collaboration to achieve deeper integration with industrial customers, technology providers, and governments. Those that adapt fastest are building capabilities in energy improvement, sustainable fuels, storage, and data-enabled services that can flex across multiple future scenarios.

Where value is shifting

The landscape of fuel and power is evolving towards comprehensive solutions and integrated offerings. We're seeing growth in renewable generation, grid infrastructure, energy storage, sustainable fuels like hydrogen and biofuels, and digital services that boost efficiency and reliability. As electricity demand rises and energy systems decentralise, coordination and improvement become key advantages.

Moreover, value is increasingly created at the crossroads of different sectors. Energy providers are delivering results, not just commodities, by collaborating with industrial players, mobility providers, technology firms, and infrastructure developers. Long-term services, data-driven insights, and resilience solutions are becoming as crucial as the energy supply itself.

Connecting Fuel and Power to other domains

Fuel and power are integral to how economies build, move, create, and sustain growth. Energy systems support manufacturing, infrastructure, transport, agriculture, and digital services, while advancements in storage, electrification, and sustainable fuels drive progress across various domains.

Recognising these interconnections helps leaders see energy as part of a larger system. Fuel and power are at the heart of a broader growth network where technology, industry, and climate action meet. Decisions in this area will influence competitiveness, resilience, and economic progress far beyond the energy sector itself.

Accelerate energy optimisation

By changing how your organisation uses energy, you can save money and build resilience—increasing productivity, improving margins and reducing exposure to market swings and global events.

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Fuels of the future

To achieve net zero by 2050, we need to go beyond electricity. We need to embrace alternatives. As sustainable aviation fuels, hydrogen and biofuels become scalable and commercially viable, they will play an essential part in powering the transport of the future.

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Rethinking systems for a greener future

Seventy percent of greenhouse-gas emissions come from energy, industrial activity and buildings. Achieving net zero means transforming our renewable energy and power-grid infrastructure—how we plan, finance, build, operate and decommission.

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Accelerating the pace of change

Decarbonising hard-to-abate sectors is complex—and vital to get right. The chemicals industry must move quickly to embrace green energy—teaming with agriculture and manufacturing, using less hazardous chemicals and adopting low-carbon production methods. We must move to the circular practices that protect our planet.

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Green is the new gold

This is mining’s moment. The demand for critical minerals is skyrocketing. But the sector is under pressure to accelerate to low-carbon mining. Transformation costs can be controlled with targeted investment and reimagined business models. By sustainably extracting the green minerals that will be needed to power our world, the mining industry is not just transforming itself—but becoming the cornerstone of a sustainable future.

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How we fuel and power insights

Turning fuel and power domain insight into action

As the energy system reconfigures, leaders face pivotal choices about how to balance reliability, affordability, and decarbonisation, while managing technological disruption and rising demand. We help organisations translate domain insight into practical action across strategy, technology, and sustainability.

The fuel and power system is shifting from linear value chains toward integrated, interconnected networks of electrons, molecules, and data. Organisations are redefining their role, moving beyond traditional generation and supply to orchestration across renewables, storage, alternative fuels, and cross-border trade. We support leaders in reshaping operating models and partnerships to compete and collaborate as the system evolves.

Explore business model reinvention services

AI, analytics, and digital platforms are transforming how energy is produced, managed, and consumed. From smart grids and demand response to energy storage and efficiency, we help organisations integrate technology across the energy lifecycle—improving resilience, managing volatility, and unlocking new sources of value while reducing emissions and cost.

Explore our AI, digital and data services

The transition to a low-carbon energy system is accelerating, and becoming a core driver of performance. From electrification and alternative fuels to grid modernisation and sustainable infrastructure, we empower organisations to embed net zero into assets and operations. We help clients strengthen their security of supply, meet regulatory expectations, and create long-term value in a changing energy landscape.

As the energy system reconfigures, leaders face pivotal choices about how to balance reliability, affordability and decarbonisation, while navigating technological disruption and rising demand. PwC enables organisations to translate fuel and power domain insight into practical action across strategy, technology and sustainability.

Explore our sustainability and climate services

Explore other domains of growth

The fuel and power domain is part of a broader shift as industries reorganise around fundamental human needs. Explore how value is also being reshaped across other domains, and how these connections create new opportunities for growth.

Industry expertise

We bring expertise industries are built on so you can make decisions your future can stand on.

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Meet the Impact Innovators—in collaboration with The Economist

Successful energy transition will be led by bold organisations. Companies around the world are proving that comprehensive decarbonisation is possible. The transition to cleaner supply and leaner demand is driving innovation and creating new value for businesses and society.

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Catalysing the energy transition - in collaboration with the Economist

Economist Michael Pollitt on the fast-changing global energy system

Professor Michael Pollitt - Professor of Business Economics, Cambridge University - shares his insights on the need for global cooperation and innovative technologies to tackle challenges in decarbonization and enhance energy resilience.

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Economist Michael Pollitt on the fast-changing global energy

Professor Michael Pollitt - Professor of Business Economics, Cambridge University - shares his insights on the need for global cooperation and innovative technologies to tackle challenges in decarbonization and enhance energy resilience.

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The hydrogen calculator—is the switch to hydrogen worth it?

Hydrogen may be critical to achieving net zero. Use our online calculator to find out if switching to hydrogen is worth it. Build a first business case analysis and quickly assess your application-specific hydrogen and related electricity requirements.
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Jeroen  van Hoof

Jeroen van Hoof

Global Energy, Utilities and Resources Leader, Partner, PwC Netherlands

Folker Trepte

Folker Trepte

Energy, Utilities, and Resources Leader, Partner, PwC Germany

Jon Chadwick

Jon Chadwick

Energy Transition, Partner, PwC Australia

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