Asia Pacific Workforce Hopes and Fears Survey 2024

Helping workers adapt to change in an age of transformation

2024 Hopes and Fears
  • Insight
  • 6 minute read
  • June 25, 2024

Change is constant, accelerating and evoking feelings of both optimism and uncertainty. This is a central finding from this year’s Hopes and Fears survey of 19,500 workers in 14 territories across Asia Pacific.

The reported volume and pace of change is no great surprise. According to this year’s Asia Pacific CEO survey, 97% of CEOs are actively taking steps to reinvent their businesses to ensure their viability. However, the employees' reactions to these changes are mixed and revealing. It seems that the majority of employees (75%) are eager to adapt and embrace change, while a significant portion (59%) believe there is too much change happening at once, and half of the workforce doesn’t understand why anything needs to change at all.

The fact that change seems to be accelerating may add to the concern felt by many. More than two-thirds of employees (68%) say they have experienced more changes at work in the past year than in the 12 months prior.

Asia Pacific workers have mixed feeling about the pace and scale of changes in the last 12 months

Question: Question: Thinking about changes you have experienced in your role in the last 12 months, to what extent do you agree or disagree with the following statements (Showing 'agree' only)

Base: Asia Pacific respondents who have experienced change in their role (19,500)

When it comes to the type of change employees are experiencing at work, the top three are: use of new tools and technologies (48%), increased workload (46%) and changes in team structure and daily responsibilities (both 43%).

About 48% of Asia Pacific workers have had to learn new technology / tools and their workload has increased in the last year

Question: To what extent do the following statements describe changes you have experienced in your role, if any, in the last 12 months? (Showing only ‘to a large extent’ and ‘to a very large extent’ responses)

Base: All Asia Pacific respondents (19,500)

Workers are more satisfied with their job compared to last year. A healthy 62% say they are satisfied, a 5% jump from last year and on par with global counterparts. But job satisfaction doesn’t necessarily mean employees will remain with their employer. It appears much of the workforce is eyeing other opportunities, with nearly a third (31%) saying they are likely to change employers in the next year. This is more than during ‘The Great Resignation’ in recent years (19%). This signals a shift in attitudes where professionals are discarding the “stay put” mentality and prioritising career growth.

More Asia Pacific employees state they are likely to change employer in the next 12 months than during the “Great Resignation”

Question: How likely are you to change employers in the next 12 months? (Showing only ‘very likely’ and ‘extremely likely’)

Base: All Asia Pacific respondents (19,500)

For most employees, the decision to stay or leave a job hinges on their ability to develop their skills. 78% agree that learning opportunities influence their decision to switch jobs. 

While skills are seen as a currency to employees, they reported that they lack skills development opportunities. Only 57% feel they can fully showcase their skills and just 52% believe their employer supports future skill development through learning opportunities.

About half of Asia Pacific employers reported that they lack opportunities to demonstrate or learn new skills

Question: Regarding your current role, to what extent do you agree or disagree with the following statements?

Base: All Asia Pacific respondents (19,500)
Note: Percentages shown may not total 100 due to rounding

The picture for employees over the last 12 months has changed. Leaders must take note. With rising employee leverage, the ongoing competition for skilled workers is likely to intensify. Strategies to retain and attract new talent will need to evolve. As it is famously said, ‘Change is inevitable. Growth is optional.’ How will employers respond?

Other key findings

  • The outlook for job security is optimistic. 61% are extremely or very confident about the next 12 months, with one in four feeling extremely confident.

  • Non-financial rewards are as crucial as pay. Employees rank financial reward (77%), fulfilment (69%), and flexibility (64%) their top job priorities.

  • GenAI adoption in the workplace is limited - 70% have used it in the past year, but only 1 in 6 use it daily.

  • Optimism in GenAI is growing, with over 80% of users believing it will enhance their skills, improve work quality, and boost creativity.

  • Employees have higher expectations for their employers' climate actions, with a significant 11% increase in agreement (compared to last year’s survey) that employers should reduce their environmental impact.

Explore how employers can respond to this dynamic environment

Global Workforce Hopes & Fears Survey 2024

Workers are ready for change. Are leaders ready to engage them?

Asia Pacific Leaders

Daniel Li

Daniel Li, Asia Pacific and China Chair

Sridharan Nair

Sridharan Nair, PwC Asia Pacific Vice Chairman, Markets

Norah Seddon

Norah Seddon, PwC Asia Pacific Workforce Leader


Margaret Khursigara, Director , PwC Australia
Mai Huong, Markets Manager, Asia Pacific , PwC Singapore

Asia Pacific Workforce Leaders

Norah Seddon

Asia Pacific Workforce Leader, PwC Australia

+61 2 8266 5864


Jane Cheung

Workforce Tax Leader, PwC China

+[86] (21) 2323 3031


Michael Cheng

Partner, PwC Hong Kong

+[852] 2289 1850


Johnny Yu

Workforce Advisory Leader, PwC China

+[86] (10) 6533 2685


Anumeha Singh

Partner, PwC India

+91 98999 01949


Brian Arnold

Advisor, Jakarta, PwC Indonesia

+62 21 509 92901


Shigeru Kitazaki

Partner, PwC Japan

+81 80-1385-0122


Akiyoshi Tan

Director, Advisory, PwC Japan

+81 80-3582-0980


Kartina Abdul Latif

Workforce Leader, PwC Malaysia

+60 (3) 2173 0153


Debra Ovinis

Partner, Workforce Transformation, PwC Malaysia

+60 (3) 2173 1188


Phil Fisher

Partner, Financial Advisory Services, PwC New Zealand

+64 27 462 7505


Griere Cox

Partner, Consulting, PwC New Zealand

+64 22 010 5321


Ma. Fedna Parallag

Tax Partner, PwC Philippines

+63 2 845 2728


Martijn Schouten

Workforce Transformation Leader, PwC South East Asia Consulting, PwC Singapore

+65 9667 4961


Parul Munshi

Partner, Workforce Transformation, PwC South East Asia Consulting, PwC Singapore

+65 9660 5011


Suk Peng Ding

Partner, Employment Tax, PwC Singapore

+65 9171 9390


Ju-Hee Park

Partner, PwC South Korea

+82 2-3781-2387


Tim Kuei

Managing Director, EPB Leader, PwC Taiwan

+886 2 2729 6666


Dr. Pirata Phakdeesattayaphong

Partner, PwC Thailand

+66 (0) 2844 1000


Phan Thi Thuy Duong

Vietnam Legal Leader, HCM, PwC Legal Vietnam

+84 (8) 3823 0796 Ext 1508


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