Asia Pacific Workforce Hopes and Fears Survey 2023

Is the workforce ready for reinvention?

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  • Tuesday, June 20, 2023

June 2023

Asia Pacific is known as an economic powerhouse. Home to both advanced and rapidly emerging economies, its growth rate has seen the region play a pivotal role in shaping the global economy. But how it has grown to date, is not how it will grow in the future.

As we identified in our 2022 report, Asia Pacific’s Time: Responding to the new reality, while the economy has rebounded from the pandemic lows, we continue to see financial, environmental and social pressures converge to create new and more complex challenges. Businesses in the region must reshape uncertainty into opportunity, complexity into clarity and problems into potential. Now, in our 2023 Asia Pacific Workforce Hopes and Fears survey, this need is amplified. 

Our survey of 19,500 Asia Pacific employees – as part of the annual Global Workforce Hopes and Fears Survey – shows, for the first time, a striking similarity between employees and employers on the critical need to transform to survive. 39% of employees believe their organisation is unlikely to survive more than 10 years if it continues on the same path. This chimes with our 2023 Asia Pacific CEO Survey, with 53% of CEOs expressing the same concern.

What will this mean for the workforce? Change. Organisations will only succeed in their reinvention if their people are fully engaged, motivated and eager to contribute. So, are they ready for what lies ahead?

Our survey identifies six factors impacting their readiness to evolve. They are business viability, employee sentiment, workforce skills, emerging technology, work environment, and climate action.

Business viability


  • 39% believe their organisation will not survive more than 10 years if it continues on its current course - comparable to the 53% of Asia Pacific CEOs who shared this sentiment in our 2023 CEO survey.
  • Employers and employees agree that reinvention is key to business viability.
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Employee sentiment


  • ‘The Great Resignation’ is far from over in Asia Pacific.
  • Job satisfaction remains steady at 57% compared to our 2022 survey. 
  • In the next 12 months, roughly 40% are extremely or highly likely to ask for a pay raise or a promotion while about 30% are likely to change employers.
  • These figures represent a 7-10% increase compared to the previous year's survey, indicating an increased willingness among employees to make changes in their careers.
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Workforce skills


  • 44% believe that the skills required for their jobs will undergo significant changes within the next five years. However, only 48% have a clear sense of how.
  • Human skills matter most, with adaptability/flexibility (69%), collaborative skills (67%), and critical thinking (66%) seen as more important than technical or core business skills.
  • Skills are hiding in plain sight – less than half (48%) feel that their employers provide them with opportunities where they can apply their skills effectively in the next five years.
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Emerging technology


  • Asia Pacific employees are bullish about artificial intelligence (AI) with 41% saying it will increase productivity and efficiency at work, and 34% viewing it as an opportunity to learn new skills.
  • 22% lack confidence in their ability to acquire new AI-related skills. 16% of respondents believe that AI will replace their roles and an equal percentage feel that AI will have no impact.
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Work environment


  • Few managers foster a culture that embraces failure, creativity and experimentation. Only about 30% of employees believe their managers tolerate small-scale failures or encourage dissent and debate. Interestingly, there's a misalignment with CEOs in the region with half thinking small-scale failures are tolerated and debates are encouraged. 
  • Feedback, which is essential for a culture of transformation, is uncommon in Asia Pacific. Only one in two employees actively seek feedback and provide constructive feedback to their coworkers.
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Climate action


  • There is no strong sense of urgency among employees to push their employers to take climate action. Only 41% believe that their employers have a responsibility to address climate change. 
  • This aligns with Asia Pacific CEOs’ plan to increase investment into climate actions only in the medium term but not in the short term.
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Asia Pacific Leadership

Raymund Chao

PwC Asia Pacific and China Chairman, PwC China

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Christopher Kelkar

PwC Asia Pacific Vice Chairman, Operations, PwC United States

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Sridharan Nair

PwC Asia Pacific Vice Chairman, Markets, PwC Malaysia

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Norah Seddon

Asia Pacific Workforce Leader, PwC Australia

+61 2 8266 5864

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Workforce Leaders

Norah Seddon

Asia Pacific Workforce Leader, PwC Australia

+61 2 8266 5864

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Peter Wheeler

Partner, Workforce Consulting, PwC Australia

+61 3 8603 6504

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Jane Cheung

Partner, PwC China

+[86] (21) 2323 3031

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Johnny Yu

Partner, PwC China

+[86] (10) 6533 2685

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Michael Cheng

Partner, PwC Hong Kong

+[852] 2289 1850

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Kartik Rishi

Partner, Workforce, PwC India

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Anumeha Singh

Partner, PwC India

+91 98999 01949

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Brian Arnold

Advisor, PwC Indonesia

+62 21 509 92901

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Marina Tusin

Partner, PwC Indonesia

+62 21 509 92901

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Shigeru Kitazaki

Partner, PwC Japan

+81 80-1385-0122

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Akiyoshi Tan

Director, Advisory, PwC Japan

+81 80-3582-0980

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Kartina Abdul Latif

Workforce Leader, PwC Malaysia

+60 (3) 2173 0153

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Debra Ovinis

Partner, Workforce Transformation, PwC Malaysia

+60 (3) 2173 1188

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Phil Fisher

Partner, Financial Advisory Services, PwC New Zealand

+64 27 462 7505

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Griere Cox

Partner, Consulting, PwC New Zealand

+64 22 010 5321

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Ma. Fedna B. Parallag

Tax - Client Accounting Services Partner, PwC Philippines

+63 (2) 8845 2728

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Ricky Aguirre

Consulting Director, PwC Philippines

+63 (2) 8845 2728

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Martijn Schouten

Workforce Transformation Leader, PwC South East Asia Consulting, PwC Singapore

+65 9667 4961

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Noel Goh

Workforce Rewards Leader, PwC Singapore

+65 9048 8695

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Ju-Hee Park

Partner, PwC South Korea

+82 2-3781-2387

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Tim Kuei

Managing Director, EPB Leader, PwC Taiwan

+886 2 2729 6666

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Dr. Pirata Phakdeesattayaphong

Partner, PwC Thailand

+66 (0) 2844 1000

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Phan Thi Thuy Duong

Vietnam Legal Leader, PwC Legal Vietnam

+84 (8) 3823 0796 Ext 1508

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Christopher Lee (Aik Sern)

Director, Management Consulting - Workforce Transformation, PwC Vietnam

+84 28 3823 0796 Ext. 1636

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Editorial team

Margaret Khursigara

Director, PwC Australia

+61 (2) 8266 1908

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Betsy Kwan

Market Manager, Workforce Asia Pacific, PwC Australia

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Mai Chu

Manager, Asia Pacific Markets, PwC Singapore

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