ASEAN-6 eReadiness 2025

Overview of the ASEAN-6 automotive market: 4th market snapshot

Report
10 minute read
November 2025

Electric driving is gaining momentum across ASEAN-6 markets. Can automakers and policymakers keep pace with evolving consumer demands for affordability and charging infrastructure?

In the first half of 2025, ASEAN-6 light-vehicle sales were broadly stable, dipping just 0.4% amid slowdowns in Indonesia, Malaysia, and Thailand. Meanwhile, xEV sales surged 63% across ASEAN-6, reaching 18% average adoption—signalling a gradual shift toward electrification across the region.

This report draws from our global eReadiness study, which surveyed over 18,000 respondents across 28 countries to understand mobility needs and readiness for electric vehicles (EVs). The insights presented here focus on the ASEAN-6 markets—Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Singapore—from the sixth edition of the study.

Overall light-vehicle sales appear to be stabilising with a 1.5% decline in total industry volume (TIV) as of 3Q25, alongside significant xEV growth and a slowdown in internal combustion engine (ICE) vehicles across most markets. This dynamic shift is driven by Chinese and local EV OEM newcomers gaining ground, challenging the conventional dominance of Japanese, Korean, and Continental OEMs

EV ownership in ASEAN-6 remains limited, with only about 11% of respondents owning an EV. However, the outlook is strong—around 76% plan to purchase an EV within five years, reflecting broad market optimism. While scepticism persists among lower-income and suburban consumers, improving affordability and infrastructure are expected to ease concerns and accelerate adoption.

ASEAN-6 holds a ‘middle of the road’ position in global eReadiness, but notable outliers exist—Singapore leads the region, ranking second only to Norway, while the Philippines lags behind. Strong EV demand and supportive policies are driving progress, but infrastructure and supply remain key areas for improvement across most ASEAN-6 markets.

Key findings from Indonesia

Indonesia is driving EV adoption through strong fiscal incentives, including a full luxury sales tax exemption until 2025. Strategic plans aim to establish a complete EV battery ecosystem by 2027–2028 and reach 600,000 units by 2030. Consumer satisfaction is high at 99%, yet one-third of owners may revert to ICE vehicles, citing maintenance costs and driving experience. With 70% of EV owners charging at home and growing demand for fast-charging solutions, infrastructure remains a critical gap. Indonesia’s eReadiness Index score of 2.8 out of 5 reflects strong policy support but highlights the need for accelerated investment in supply and charging networks to sustain growth.

Download the ASEAN-6 eReadiness full report

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