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Tourism and Regional Development

The government of Indonesia is prioritizing the tourism sector. Given that Indonesia has the largest multilingual population in the world, with 260 million inhabitants and a rich cultural and natural diversity, as well as government support. There is much potential for Indonesian businesses that are in the tourism industry. In 2019, Indonesia received 16.1 million international tourists, and it recorded more than 370 million domestic trips. The tourism sector has been growing at an average annual rate of 5.4% of total GDP. According to the World Tourism and Travel Council, international tourist arrivals were on track to reach 24 million by 2028.

The COVID-19 pandemic and accompanying travel restrictions are impacting the sector, however. Our expertise in Travel and Tourism is dedicated to supporting the Indonesian government and its ministries, provincial governments, state-owned enterprises, international development organizations, and the private sector as they regroup and be prepare to rebound once the pandemic is under control. Our expertise in Travel and Tourism includes the following:

  • Destinations, sites, amenities, attractions, and their accessibility;
  • Good governance and tourism institutions and organizations;
  • Tourism-related infrastructure; 
  • Products and services relating to travel and tourism;
  • The traveller experience;
  • Digital transformations;
  • Capacity building for tourism; and 
  • Health, safety, and environment standardization.

Contact us

Julian  Smith

Julian Smith

Advisor, Government & Public Services, PwC Indonesia

Tel: +62 21 509 92901

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