Indonesia Electric Vehicle Consumer Survey 2023

Within this dynamic sector, the spotlight is now firmly focused on the strategic adoption of electric vehicles (EVs) to align with global sustainability goals and cater to the evolving demands of consumers. In this in-depth analysis, PwC Indonesia delves into the key factors and pivotal insights driving this transformative shift.

Exploring the key points, current industry expectation and anticipated challenges for future development.

Consumer Readiness for Sustainable Mobility

The Indonesian automotive industry is proactively gearing itself to cater to the growing demand for eco-conscious personal transport. Our survey centres on the strategies that are essential for preparing consumers for an environmentally responsible and sustainable future.

Surveying the Landscape of EV Adoption

Our report examines the terrain of EV adoption in Indonesia. Through a comprehensive survey, we aim to discern the sentiment and the perceptions of the Indonesian populace, regarding the embrace of EVs. The outcome of this survey has shed light on the nation's preparedness for the imminent electric mobility revolution.

Extracting Invaluable Insights for Informed Strategies

Beyond the inquiry lies a commitment to uncovering profound insights. The survey we have undertaken provides indispensable information, unravelling the populace's levels of awareness, perceptual nuances and preferences concerning EVs. These revelations form the cornerstone of our strategic approach and policy formulation, driving us toward a sustainable and enlightened future.

Pioneering Sustainable Development in Mobility

Our mission is rooted in the advocacy of transportation modes that align seamlessly with Indonesia's Sustainable Development Goals (SDGs). The pivot to EVs represents a pivotal step in mitigating emissions and steering Indonesia towards an eco-conscious, sustainable future.

automotive survey chart 1

Following a global trend towards sustainable vehicles, an overwhelming majority of respondents, 78% to be exact, stated that they are likely to buy an electric car in the future, and 74% are likely to purchase an electric motorcycle. The Indonesian Government is currently working with global companies focusing on sustainability to meet the country’s SDGs set in agreement with the United Nations organisation to become an eco-friendly nation and lower emissions. By 2030, Indonesia’s EV market is predicted to surpass US$20 billion, and consumers converting to these sustainable transport options count as a significant step in the right direction to meet their goals.

“The EV market is expected to grow over the next few years due to consumer awareness of eco-friendly vehicles and government incentives, and we will begin to see an expansion of demand. There is a shift to accommodate new sustainable demands and technological advancements. However, the adoption of EVs has been slower in Indonesia than in comparative global markets. Thus, key industry leaders and policymakers are preparing for a future in which these eco-friendly vehicles could play a starring role in the market.”

Hendra Lie, PwC Indonesia Automotive Leader

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Contact us

Hendra Lie

Hendra Lie

Partner, PwC Indonesia

Tel: +62 21 509 92901

Lukmanul Arsyad

Lukmanul Arsyad

Partner, PwC Indonesia

Tel: +62 21 509 92901