Jakarta, 30 April 2025 – PwC unveiled a new brand positioning, visual and verbal identity. This will be brought to life through an advertising campaign called ‘So You Can’.
PwC’s new brand positioning and identity better reflects how it works today to support clients to unlock and protect value to ensure its identity provides the right platform for the future. At the heart of the new positioning is the idea that PwC helps clients to build, sustain and accelerate momentum. Changes to the visual identity include an updated logo with a new ‘momentum mark’, a new signature colour of orange and new imagery. Alongside visual changes, there is a new verbal identity with a clear tone of voice based around the new personality traits of being bold, collaborative and optimistic.
The new positioning and advertising campaign can be seen on pwc.com and is being rolled out across the network in the coming months.
Antonia Wade, PwC Global Chief Marketing Officer, said, “PwC is constantly evolving how we bring technology and expertise to help our clients create and protect value. Now, we are evolving another important part of who we are: our brand. As technology and other megatrends continue to transform the economy, it is important that our identity provides the right platform for the future.
“Today we are unveiling a new brand positioning, logo visual and verbal identity and advertising campaign. At the heart of it all is greater clarity about the role we play for clients. In the environment our clients operate in, they need to work with a company that will help them build, sustain and accelerate momentum. That’s where PwC comes in.”
Eddy Rintis, PwC Indonesia Territory Senior Partner, said, “I am excited with this new branding positioning as we have been helping our clients in many of these areas using technology capabilities we have and our industries expertise. Helping clients in this time of rapid changes especially due to technological disruptions and other megatrends is what we are here for, and we are ready help our clients build, sustain and accelerate the momentum.”
The brand update coincides with PwC sharing several initiatives to support clients in unlocking the value of AI at enterprise scale and advance to the leading edge of their industry. This includes activity around agentic AI, technology alliances and leveraging deep industry insights, processes, technology & data models to deliver industry specific transformation.
About PwC Indonesia
PwC Indonesia is comprised of KAP Rintis, Jumadi, Rianto & Rekan, PwC Tax Indonesia, PwC Legal Indonesia, PT Prima Wahana Caraka, PT PricewaterhouseCoopers Indonesia Advisory, and PT PricewaterhouseCoopers Consulting Indonesia, each of which is a separate legal entity and all of which together constitute the Indonesian member firms of the PwC global network, which is collectively referred to as PwC Indonesia. Visit our website at www.pwc.com/id.
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com.
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