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The Pharmaceutical industry's long successful strategy of placing big bets on a few molecules, promoting them heavily and turning them into blockbusters worked well for many years, but its R&D productivity has now plummeted and the environment’s changing. PwC believes that seven major trends are reshaping the marketplace:
These trends will compound the challenges Pharma already faces, but they’ll also provide some major opportunities.
"It was the best of the times, it was the worst of times..."
Global Pharmaceutical and Life Sciences Assurance Leader, PwC Switzerland
Tel: +41 79 5429018
Andrew Packman
Global Pharmaceutical and Life Sciences Tax Leader, PwC United Kingdom
Tel: +44 (0)771 266 64 41