Tech Carnival helps nearly 20,000 rural students in China acquire a new set of skills for the future

PwC China is helping build the digital skills, critical thinking and creative problem solving of the next generation to assist them in becoming future fit.


Developing the digital skills of young people in China #itstime

Preparing a workforce for the future has its challenges. Not only is the pace of technological change rapid but estimates state that 3.7 billion people have no internet access¹ which is the first stepping stone to building vital digital skills in a report by PwC and UNICEF, in support of Generation Unlimited - Stepping Forward. The report also shows that three out of four students who cannot be reached by remote-learning options (including radio, television and internet) come from rural areas and or poor households.

The third element for young people to develop digital skills, as per the Stepping Forward report - is digital literacy, which is the basic skills and knowledge to participate online. The pandemic has highlighted the universal need to assist the next generation with developing digital skills by the urgent switch to online learning.

PwC China has been focused on investing in education for more than a decade, and they continue to expand the scale and reach of education initiatives in line with PwC’s New world. New skills. upskilling initiative, prioritising programmes that equip children and youth with the digital skills they will need to thrive in the workforce of the future.

River Yuyapichis

Image source: Adream Foundation


Creating a platform to engage thousands of students in a fun and interactive way #bethesolution

Collaborating with Adream Foundation, a Non-governmental Organisation (NGO), PwC China has been working alongside them to help close the skills and opportunity gap, developing curriculum and programmes that provide quality education to students in rural and underserved communities throughout China. 

More recently, together with Adream Foundation, PwC China has delivered a pilot ‘Tech Carnival’ to students from rural schools across Jiangxi Province, China. The carnival brought to life the importance of digital skills and design thinking for nearly 20,000 students. The carnival content was developed by Adream Foundations development team taking into account the needs of rural schools in China and aligning to PwC’s New world. New skills initiative, which believes that everyone should be able to live, learn, work and participate in the digital world. The content of the carnival  focused on eight themes;

  • information security
  • health
  • sports
  • food
  • transportation
  • energy
  • waste and
  • biodiversity. 

The content was created to be delivered both online and in person starting with an online series of videos focused on five topics including critical thinking, big data and artificial intelligence. PwC China’s volunteers feature in the videos exploring and explaining the topics of critical thinking and big data.

Tech carnival China 2021 boy

Image source: Adream Foundation


Tech Carnival =  an inclusive way for everyone to jump aboard the digital upskilling ride #togetherwesolve

Due to the conditions created by the pandemic, PwC China’s volunteers were not able to attend the schools or activities in person, however, they were able to present and provide content for the introductory technology videos as well as help analyse and rate the students' work to test what they had learned after watching the videos.

The Tech Carnival was delivered in three parts, each designed to help expand the skills, knowledge and access to upskilling:

  1. Teacher Training where at least ten teachers from each of the 22 participating schools were hosted at  a full day’s training session outlining the programme content, objective and mission.
  2. Campus Carnival has so far been delivered to nearly 20,000 students aged 8-13 years old focused on expanding the children’s knowledge of digital, environmental and creative problem solving.
  3. Makers Camp where a select group of 28 students were nominated by their schools to help further their critical thinking and problem solving skills with another training organisation.  

"The programme team is now improving the design of the pilot, in the hope of carrying it out in more of those rural schools which would otherwise miss out on opportunities to close the skills gap. A full pack of the programme materials including teachers’ training and activity playbook is now free to download and which has already reached 300,000 teachers."

Zhang Xia,Deputy Director General of Shanghai Adream Development Centre
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Colm Kelly

Colm Kelly

Global Corporate Sustainability Leader, PricewaterhouseCoopers International Limited

Bethan Grillo

Bethan Grillo

Global Corporate Sustainability Managing Director, PricewaterhouseCoopers International Limited