Consumer intelligence series: Video content consumption

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09/26/2013 by Entertainment & media
Consumer intelligence series: Video content consumption

At a glance

Why do consumers prefer certain video package features over others? How are they discovering new shows, and consuming it, and on what devices? This edition of the Consumer Intelligence Series reveals that while traditional subscriptions still dominate, content discovery happens mostly online.

Why do consumers prefer certain video package features over others?  How are they discovering new shows, and consuming it, and on what devices? This edition of the Consumer Intelligence Series reveals that while traditional subscriptions still dominate, content discovery happens mostly online.

The goal of this research was to explore current video subscription services as well as desires for new services and package options, with a specific focus on:

  • Optimal video packages and amounts consumers are willing to pay,
  • Critical factors of influence for TV show/channel selection,
  • Willingness to watch ads in lieu of paying fees, by device,
  • Nature of interaction of mobile device use with traditional and online video
  • Consumption patterns related to content viewing: live versus recorded

Read this issue of Consumer Intelligence Series to learn more.

About the Consumer Intelligence Series

Consumer Intelligence Series, now in it's 6th year, is PwC's ongoing consumer focused  research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape.  Our findings are reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and  social media listening.