Your brain on autopilot

Blind spots

hero image

Understanding blind spots

Experts tell us that our unconscious mind makes the majority of our decisions. I Blind spots can shape your thinking without you even knowing — narrowing your view and influencing your decisions. Are they steering you off course? It’s time to take the wheel.


Playback of this video is not currently available

2:19

Challenge assumptions

Our brains are wired to make assumptions, which can sometimes be off base. We think it’s an honest mistake; science calls it a blind spot.

Playback of this video is not currently available

3:17

Enhance objectivity

First impressions can cloud judgment — and chasing certainty can pull you off track. Objectivity opens the door to better decisions.

Playback of this video is not currently available

3:25

Overcome stereotypes

Stereotypes can distort our sense of who belongs — creating roadblocks that hold everyone back. It’s time to clear the path forward.

Check your blind spots

The Implicit Association Test (IAT) helps people identify their potential implicit biases across a variety of dimensions. Take a test to check your potential blind spots relative to millions of others.

Continuing your blind spot journey

To further explore the power of blind spots, PwC provided a grant to Harvard University to create Outsmarting Human Minds. This initiative includes podcasts, videos and other materials that apply insights from psychological science to help improve the decisions we make in life and at work.

Contact us

Yolanda Seals-Coffield

Yolanda Seals-Coffield

PwC US Chief People & Inclusion Officer, PwC US

Victoria Russell

Victoria Russell

Managing Director, Inclusion & Sustainability Strategy Leader, PwC US

Follow us