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Value in motion
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.
Digital transformation so you can move beyond disruption
Insurance
The future of insurance is being rewritten. Markets are shifting. Technology is accelerating. Customer expectations are rising. Sustainability is no longer a choice. The insurance industry is transforming fast—and staying competitive means moving faster.
Automation, AI and digital ecosystems are redefining everything: product design, underwriting, pricing, claims. Your success means going beyond policies, beyond traditional business models, beyond yesterday’s solutions. The future belongs to those who rethink, retool and reinvent.
How we can help
We understand the forces reshaping insurance: evolving customer demands, advancing technology, sustainability requirements and ecosystem collaboration. We help you transform these industry shifts into unique advantages that strengthen your market position.
- Digital first
- Customer-centric ecosystems
- Embedding sustainability
Digital first
AI and automation are fundamentally changing insurance operations, with data emerging as a powerful differentiator. To lead, insurers must build digital-first, data-powered models that work at speed and at scale—from streamlining product design to underwriting, pricing and claims.
We help you move fast—delivering digital transformation that cuts costs, increases customer acquisition and fuels innovation. Scaling new capabilities and enabling new growth.
Featured
Reinventing your company for growth
A decade of value in motion, marked by reconfiguration and innovation, awaits. Seize the moment to extend your lead—or to catch up to rivals.
Featured
The leader’s guide to value in motion
Get ready for AI, climate change and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.
Publication
Global M&A industry trends: 2025 outlook
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Publication
Global M&A trends in financial services: 2025 outlook
Cautious optimism for an uptick in financial services M&A activity in 2025 as megadeals return and deal values rise.
Publication
Next in insurance 2025
There's a growing gap between the protection society needs and what insurers can provide. More effective tech and customer-centric distribution can narrow it.
Explore the domains of growth
Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.
Industry Edge
Stay ahead with sector-specific business models, AI, data and ecosystem partnerships. Gain insights, adopt new strategies and drive transformation.
Case Study
USAA defines its new finance model with a cloud-powered solution
Learn how USAA revolutionized its finance model enhancing accounting and reporting with Oracle Cloud for improved systems, processes, collaboration and cost management.
Guidewire InsuranceSuite helps set EMC apart in a competitive market
Looking to digitize its tech stack, EMC Insurance Companies worked with PwC to create a Guidewire cloud strategy to support its growth goals.
Cross Financial automates policy data with Document AI
Cross Insurance automates policy data pulls with PwC's Document AI and Google Cloud. Enhanced accuracy reduced work and improved customer experience.
How insurance claims estimators can use AI to increase efficiency, reduce cycle time and improve customer experience
Using “explainable AI” and image recognition technology to scale insurance claims estimation process
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