Capturing value in the new govern and serve domain of growth

How we govern and serve

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Transformative power of government

As traditional industry boundaries dissolve and new business models emerge, governments are rethinking how they operate as enablers, regulators and orchestrators. By harnessing technology and innovation to reconfigure internal structures, capabilities and collaboration models, governments can capture economic value and co-create future-ready societies. We’ll help you unlock value in this new domain.

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How to win in the govern and serve domain

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Our focus | Your priority

Leveraging data and AI for better decision-making 

Data and AI will enable faster, smarter, more responsive decision making. Governments need integrated data architecture, using predictive analytics to anticipate stakeholder needs. It's crucial to deploy AI tools ethically and transparently.

Leveraging data and AI for better decision-making image

Reinventing citizen services

People now expect services that are digital, personal and proactive—from predictive social welfare to automated licensing and preventative healthcare. Integrated AI and data analytics, combined with seamless digital platforms, can support a shift from reactive, one-size-fits-all to proactive personalisation. Delivery that prioritises accessibility, inclusion and trust at every touchpoint.

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Building new skills and mindsets

The right people with the right skills and mindset are essential for building connected, adaptable, tech-enabled institutions.

Governments will need new ways to train their workforce in areas such as data science, agile delivery and human-centred design.

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Innovating ecosystem collaboration and modernising procurement

Governments are moving from service providers to ecosystem convenors and enablers to boost innovation, resilience and deal with complexity. This means building strong partnerships and creating spaces for co-creation, and experimentation and safe testing of new technologies.

Modernising procurement to focus on outcomes not just price using shared digital tools and infrastructure will release the potential of cross-sector collaboration.

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How we govern and serve insights

Explore other domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. 

Industry expertise

We bring expertise industries are built on so you can make decisions your future can stand on.

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Contact us

Agnieszka Gajewska

Agnieszka Gajewska

Global Government & Public Sector Leader, PwC Poland

Tel: +48 227 466 131

Jeroen Bouman

Jeroen Bouman

Chief Markets Officer and Wellington Managing Partner, PwC New Zealand

Tel: +64 21 585 753

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