ETF 2020: Preparing for a new horizon

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The ETF (Exchange Traded Fund) market is growing at a rapid pace. Growing far beyond their initial function of tracking large liquid indices in developed markets, ETFs now hold over $2.6 trillion of assets globally.

ETFs are no longer a niche product, and their impact will continue to be felt much more widely than imagined. As such, all financial services firms should consider developing an ETF strategy.

In this report, we have surveyed asset managers, service providers and other industry participants around the world in an effort to better understand regional developments in ETFs and use their expertise as a sounding board for our own perspectives.

ETF 2020: Preparing for a new Horizon, leverages the results of our global survey and our insights to paint a picture of how the ETF business and landscape is likely to develop globally over the next six years. To help asset managers prepare to compete in this fast changing environment, we have considered the ongoing evolution, barriers to growth and the opportunities that lie ahead, and how they can plan for 2020.


AUM today

Our research shows that 78% of firms see AUM today of $2.6 trn growing to at least $5 trn by 2020.

Contact us

Nigel Brashaw

Global ETF Practice Leader, Global Financial Services Innovation Center

Maria Tsui

Partner, Asia ETF Leader PwC Hong Kong

Tel: +852 2289 1205

Marie Coady

Tax Partner, ETF Product Structuring Specialist

Bill Donahue

Managing Director

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