Acquire knowledge that has value and can be used in everyday business activities
Podrobnosti k Mini MBA programu níže najdete v anglickém jazyce (program je v angličtině).
By joining our VILT (Virtual Instructor-Led Training) program you will be able to learn from the comfort of your home or office. All sessions are live and interactive so you will have full access to our expert trainers and other participants from Central and Southeast Europe who will join this regional PwC’s Mini MBA online programme.
Managing an organisation or its segment requires specific and very often diverse business skills and knowledge. Therefore, it is very important that managers have the relevant knowledge on company’s operations and understanding of company’s strategy, human capital, marketing and other operational challenges.
Mapping an organisation, or analysing it through a sequence plays a significant role in comprehending the concepts and topics delivered around business administration. It is therefore essential to ensure that participants understand where each model can be used or where it is “situated”.
In essence, PwC Mini MBA aims to provide participants with the logic behind organisations, their structures and a methodology for analysing both their own organisation and others. Each participant is offered the essentials to analyse the current position of any organisation before implementation.
PwC Mini MBA Programme comprises nine related sessions (90 trainings hour in total) devided into 7 hands-on online trainings. Sessions are designed to offer insight into successful business strategies in the modern world. In the course of these sessions, we will try to provide a systematic framework and clear structure of organisation management, which will help participants to apply the acquired knowledge in their own organisations.
The training course is intended for managers at all levels in all lines of business, owners of small and medium sized enterprises and those who intend to start their own businesses. Managing an organisation or a division requires specific and very often diverse business skills and knowledge. It is therefore important that managers have the relevant knowledge of the company’s operations and an understanding of its strategy, human capital, marketing and other operational challenges.
Upon completion of the programme, participants will receive a PwC certificate. It requires 76 hours of attendance and passing the final exam.
Recently winning the Education Leaders Awards 2019 in Greece.
The first module deals with the understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level, through various practical examples of well-known organisations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis and governance issues.
The Corporate Business Strategy module deals with the concept of industry and how it can be analysed through practical examples of industries. It goes into analysing business environments at national & international level through the PESTEL (Politics, Economics, Social, Technology, Environment and Legal) framework before going into the concept of competition and “profitability of an industry”.
The module attempts to explore areas such as barriers to entry, customer switching costs, supplier and buyer power, substitute products & services, the role of international organisations and governments on industries and competition, regulations and opportunities for national competitive advantage.
This module addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to a business environment where talent is mobile, innovation is essential and connection is everywhere.
The module will challenge you to explore the impact of change on themselves and on the people they manage. It will also look at the importance of differentiating between ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.
This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).
Module provides the basic principles of Accounting & Finance as it includes the areas such as:
Market positioning, combining off-line and on-line marketing tactics, social media for businesses, the importance of content & video and finding the right balance and Customer Relationship Management through software systems & automation.
Marketing involves identifying the customer’s needs and wants and satisfying them through the appropriate “marketing mix”. Together with an analysis of the external environment (from a marketing viewpoint), customers and competitors, these will be the focus of this module. In addition, it should be noted that areas such as branding, Internet marketing, marketing through social media and other concepts and ideas will be explored.
There is a dominant move in the market towards visualisation (videos) and content marketing and these will be explored along with other important trends. Participants should be able to use various marketing tools and theories in real life examples.
High-quality leadership is the hallmark of successful organisations. Some people have a natural talent for the role but good leadership can be learned through training, coaching and practice. The quality of the leadership in place through the ranks of an organisation will in large part determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understands and appreciates what this leadership role requires of them in practice.
In this module, the emphasis is placed upon the efforts to understand individuals and to create an environment where differences, new ideas, curiosity and innovation are encouraged and cultivated.
This module has been designed to provide understanding of the importance of project management methodology and approach in everyday business. The goal of the module is to help participants develop a unified approach towards project management challenges. It is also designed to help reduce the stress associated with project management, and to increase the chances that the project will be completed on time, within budget and to the required quality.
The main objective of this module is to stimulate participants and make them think differently, learning the techniques required to think creatively towards innovation; it helps participants believe that they can challenge the status quo at their organisation with ideas, and add more value by doing things better.
This can be achieved by helping participants understand that innovation is a necessary requirement for competitive advantage, not an option. Creative thinking is a skill and there are techniques to develop this skill that will be delivered in this workshop. This module also covers the importance of capabilities and Business Intelligence as areas where innovation can be found.
Participants will be inspired:
Dr Kiritsis is a lecturer at several MBA programmes at the several universities throughout Europe as well as at several PwC Academies. Founder of StudySmart, he is also the former Head of PwC’s Academy in Greece and has done work with PwC’s Global Steering Committee for Private Company Services and was instrumental in developing curriculum, methodology and mapping procedure for PwC’s Mini MBA programme being offered in the CEE region & the Middle East in 12 countries.
Miro is an experienced Project Manager and internationally licensed trainer in Project Management. Miro presently holds a position of a Senior Manager responsible for managing PwC’s Academy in Serbia and coordination of PwC’s Academies in South-East Europe. He is a professional with over 20 years of experience in providing services within corporate, private and non-governmental sectors.
Tim is a Chartered Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Chartered Management Institute, a Member of the European Coaching and Mentoring Council and a Visiting Fellow at Bristol Business School. Tim has developed a range of management learning simulations and web-based seminars for clients across EMEA and in the US. Sparked and nurtured innovation-focussed, Action Learning programmes in over two dozen organisations.
Edin is a Senior Advisor within PwC's Academy. He is a guest lecturer on international MBA studies including Grenoble Graduate School of Business and has an extensive experience in designing and delivering training programs in areas of business strategy, strategic human resource management, marketing and CSR strategies. He gained experience in both the profit and non-profit sectors.
Lazar Dzamic is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world.
Martina is a Chartered Fellow of the Association of Chartered Certified Accountants (the ACCA), the world’s most forward-thinking professional accountancy body. She is a lecturer of several ACCA examination papers and number of other programmes on management and financial accounting as well as other public and private sector entities with a special focus on International Financial Reporting Standards within the Central and Eastern European region.
Training Coordinator, PwC's Academy, PwC Česká republika
Tel: +420 731 431 337
Head of PwC's Academy, PwC Česká republika
Tel: +420 602 589 530