Session 1: Business Mapping, Ethics & Corporate Governance + Corporate Business Strategy
Module 1: Understanding how a business can be mapped by outlining the main areas all organisations need to go through. These are outlined through three main steps:
Choice (options for growth),
The module starts with an introduction of business in the 21st century and how organisations differ from what they were even 5 years ago, let alone in the 20th century, mainly due to technological advances, the internet, interactivity, speed, virtual structures and other things.
It deals with the understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level, through various practical examples of well-known organisations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis and governance issues. These points are the first part of the map and must therefore be addressed before any other modules.
Module 2: Dealing with the concept of industry and how it can be analysed through practical examples of industries. It goes into analysing business environments at national & international level through PESTEL:
before going into the concept of competition and “profitability of an industry.
This module attempts to explore areas such as barriers to entry, customer switching costs, supplier and buyer power, substitute products & services, the role of international organisations and governments on industries and competition, regulations and opportunities for national competitive advantage.
This module also deals with the development of strategy. After the main idea (purpose: vision and mission), and the analysis of the competitive environment, it is logically essential for any idea (even a start-us) that the organisation decide on what strategy to adopt. If the company has already been operating for some time, it is essential at this point for the organisation to match its competencies, skills and knowledge to the environment findings from module 2 to evaluate its strategy and make any necessary alterations. This module asks the main question: how do companies compete?
Session 2: The Enabled Organisation
The link between organisational structure and management effectiveness. It addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently.It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to an business environment where talent is mobile, innovation is essential and connection is everywhere.
The module will challenge participants to explore the impact of change on themselves and on the people they manage. It will also look at the importance of differentiating between ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.
Session 3: Leadership in 21st century + Project Management
Module 1: Designed to link between organisational structure and management effectiveness.
It addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to an business environment where talent is mobile, innovation is essential and connection is everywhere.
High-quality leadership is the hallmark of successful organisations. Some people have a natural talent for the role but good leadership can be learned through training, coaching and practice. The quality of the leadership in place through the ranks of an organisation will in large part determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understands and appreciates what this leadership role requires of them in practice.
Module 2: Project Management is designed to provide understanding of the importance of project management methodology and approach in everyday business:
to reduce the stress associated with project management; and to increase the chances that the project will be completed on time, within budget and to the required quality.
In addition, through practical exercises, participants will learn about the most important project management tools and techniques and to compare theoretical models with their previous experience. During the module we will focus on how to:
•Initiate, plan, execute, monitor and control, and close a project
•Understand and manage stakeholder requirements and expectations
•Manage a project in line with organisational strategy
•Understand the processes necessary for the successful completion of a project
Session 4: Marketing in the Digital Age
Market positioning, combining off-line and on-line marketing tactics; social media for businesses, the importance of content & video and finding the right balance; Customer Relationship Management through software systems & automation.
Marketing involves identifying the customer’s needs and wants and satisfying them through the appropriate “marketing mix”. Together with an analysis of the external environment (from a marketing viewpoint), customers and competitors, these will be the focus of this module. In addition, it should be noted that areas such as branding, Internet marketing, marketing through social media and other concepts and ideas will be explored.
There is a dominant move in the market towards visualisation (videos) and content marketing and these will be explored along with other important trends. Participants should be able to use various marketing tools and theories in real life examples.
Session 5: Accounting Basics & Financial Management
This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).,
Provide the basic principles of Accounting & Finance as it includes the areas such as:
analysis of financial statements the concepts of assets,
capital, profit, revenues,
cash flows and other items.
Session 6: Innovation & Creative Thinking
The main objective of this module is to stimulate participants and make them think differently, learning the techniques required to think creatively towards innovation; it helps participants believe that they can challenge the status quo at their organisation with ideas, and add more value by doing things better.
This can be achieved by helping participants understand that innovation is a necessary requirement for competitive advantage, not an option. Creative thinking is a skill and there are techniques to develop this skill that will be delivered in this workshop. This module also covers the importance of capabilities and Business Intelligence as areas where innovation can be found.
Participants will be inspired:
•By thinking differently
•By learning techniques to think differently that can be applied daily
•By understanding how to generate ideas
•By understanding how to overcome obstacles in their own areas
•By becoming supportive of innovation and “changes” in general with their teams
•By making them understand how to screen ideas & implement them
Linking it all together – preparing a business plan and case assessment paper
Preparing a business plan or a business analysis plan & Pre assessment / analysis of case through the use of a map © (Business Analysis MAP).
Put the pieces of the puzzle together: with the use of a business analysis map all participants will be able to understand the logic behind the programme and the logic behind the organisation.
Cases will be introduced as base for a Harvard Case Study Assessment Paper.