Mini MBA

Acquire knowledge that has value and can be used in everyday business activities

Upscale your business knowledge and managerial skills through PwC's Mini MBA. More than 1000 CEOs, managers and entrepreneurs have already successfully passed the programme, that has already been rolled out in 12 countries.

 


PwC Mini MBA uses a mapping technique and a well thought-out sequence of modules to enhance the understanding of topics around business administration.

Managing an organisation or its segment requires specific and very often diverse business skills and knowledge. Therefore, it is very important that managers have the relevant knowledge on company’s operations and understanding of company’s strategy, human capital, marketing and other operational challenges.

Mapping an organisation, or analysing it through a sequence plays a significant role in comprehending the concepts and topics delivered around business administration. It is therefore essential to ensure that participants understand where each model can be used or where it is “situated”. 

In essence, PwC Mini MBA aims to provide participants with the logic behind organisations, their structures and a methodology for analysing both their own  organisation and others. Each participant is offered the essentials to analyse the current position of any organisation before implementation.

PwC Mini MBA - business skills programme for managers

PwC Mini MBA - business skills programme for managers

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Methodology of training

PwC Mini MBA Programme comprises nine related sessions devided into 100 hours and 14 days.  Sessions are designed to offer insight into successful business strategies in the modern world. In the course of these sessions, we will try to provide a systematic framework and clear structure of organisation management, which will help participants to apply the acquired knowledge in their own organisations.

Who is it for 

The training course is intended for managers at all levels in all lines of business, owners of small and medium sized enterprises and those who intend to start their own businesses. Managing an organisation or a division requires specific and very often diverse business skills and knowledge. It is therefore important that managers have the relevant knowledge of the company’s operations and an understanding of its strategy, human capital, marketing and other operational challenges.

Certificate

Upon completion of the programme, participants will receive a PwC certificate. It requires 76 hours of attendance and passing the final exam.

Recently winning the Education Leaders Awards 2019 in Greece

International Award

Recently winning the Education Leaders Awards 2019 in Greece.

Content of the Sessions :

Session 1: Business Mapping, Ethics & Corporate Governance + Corporate Business Strategy

Module 1: Understanding how a business can be mapped by outlining the main areas all organisations need to go through. These are outlined through three main steps:
Analysis (position), 
Choice (options for growth),
Implementation.

The module starts with an introduction of business in the 21st century and how organisations differ from what they were  even 5 years ago, let alone in the 20th  century, mainly due to technological  advances, the internet, interactivity, speed, virtual structures and other things.

It deals with the understanding of the three levels of strategy (Corporate, Business & Functional) and the objectives of each level, through various practical examples of well-known organisations. Furthermore, the module explains and analyses concepts such as Vision, Mission, Corporate culture, Stakeholder analysis and governance issues. These points are the first part of the map and must therefore be addressed before any other modules.

 

Module 2: Dealing with the concept of industry and how it can be analysed  through practical examples of industries. It goes into analysing business environments at national & international level through PESTEL:
Politics, 
Economics,
Social, Technology, 
Environment, 
Legal

before going into the concept of competition and “profitability of an industry. 


This module attempts to  explore areas such as barriers to entry, customer switching costs, supplier and  buyer power, substitute products &  services, the role of international  organisations and governments on industries and competition, regulations and opportunities for national competitive advantage.

This module also deals with the development of strategy. After the main idea (purpose: vision and mission), and the analysis of the competitive  environment, it is logically essential  for any idea (even a start-us) that the organisation decide on what strategy to adopt. If the company has already been operating for some time, it is essential at this point for the organisation to match its competencies, skills and knowledge to the environment findings from module 2 to evaluate its strategy and make any necessary alterations. This module asks the main question: how do companies compete?  

Dates:
23.-25.3.2020

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Session 2: The Enabled Organisation

The link between organisational structure and management effectiveness. It addresses key topics like complexity and change, and looks at the  management skills needed to respond  intelligently.It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to an business environment where talent is mobile, innovation is essential and connection is everywhere.

The module will challenge participants to explore the impact of change on themselves and on the people they manage. It will also look at the importance of differentiating between  ‘performance’ and ‘contribution’ when giving feedback and creating a more engaged workforce.

Dates:
06.-07.04.2020

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Session 3: Accounting Basics & Financial Management

This module attempts to provide the basic principles of Accounting & Finance as it includes the areas that people involved in business should be aware of, mainly at an understanding level (not necessarily synthesis).,

Provide the basic principles of Accounting & Finance as it includes the areas such as:

budgets, 
analysis of financial statements the concepts of assets,
capital, profit, revenues, 
margin, dividends,
cash flows
and other items.

Dates:
20.-21.4.2020

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Session 4: Leadership in 21st century + Project Management

Module 1: Designed to link between organisational structure and management effectiveness.

It addresses key topics like complexity and change, and looks at the management skills needed to respond intelligently. It is based on the idea that more traditional management styles (that place an emphasis on command and control) are becoming less suited to an business environment where talent is mobile, innovation is essential and connection is everywhere.

High-quality leadership is the hallmark of successful organisations. Some people have a natural talent for the role but good leadership can be learned through training, coaching and practice. The quality of the  leadership in place through the ranks of an organisation will in large part determine the success of that organisation in the long term. It is therefore essential that anyone entrusted with a position and responsibility for leading people fully understands and appreciates what this leadership role requires of them in practice.

 

Module 2: Project Management is designed to provide understanding of the importance of project management methodology and approach in everyday business:
to reduce the stress associated with project management; and to increase the chances that the project will be completed on time, within budget and to the required quality.

In addition, through practical exercises,  participants will learn about the most important project management tools and techniques and to compare theoretical models with their previous experience. During the module we will focus on how to:

•Initiate, plan, execute, monitor and control, and close a project

•Understand and manage stakeholder requirements and expectations

•Manage a project in line with organisational strategy

•Understand the processes necessary for  the successful completion of a project

Dates:
11.-12.5.2020

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Session 5: Marketing in the Digital Age

Market positioning, combining off-line and on-line marketing tactics; social media for businesses, the importance of content & video and finding the right balance; Customer Relationship Management through software systems & automation.

Marketing involves identifying the customer’s needs and wants and satisfying them through the appropriate “marketing mix”. Together with an analysis of the external environment (from a marketing viewpoint), customers and competitors, these will be the focus of this module. In  addition, it should be noted that areas such as branding, Internet marketing, marketing through social media and other concepts and ideas will be explored.

There is a dominant move in the market towards visualisation (videos) and content marketing and these will be explored along with other important trends. Participants should be able to use various marketing tools and theories in real life examples.

Dates:
25.-26.5.2020

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Session 6: Innovation & Creative Thinking


The main objective of this module is to stimulate participants and make them think differently, learning the techniques required to think creatively towards innovation; it helps participants believe that they can challenge the status quo at their organisation with ideas, and add more value by doing things better.

This can be achieved by helping participants understand that innovation is a necessary requirement for competitive advantage, not an option. Creative thinking is a skill and there are  techniques to develop this skill that will be delivered in this workshop. This module also covers the importance of capabilities and Business Intelligence as areas where innovation can be found.

Participants will be inspired:

•By thinking differently

•By learning techniques to think differently that can be applied daily

•By understanding how to generate ideas

•By understanding how to overcome  obstacles in their own areas

•By becoming supportive of innovation and “changes”  in general with their teams

•By making them understand how to screen ideas & implement them

Dates:
11.6.2020

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Linking it all together – preparing a business plan and case assessment paper

Preparing a business plan or a business analysis plan &  Pre assessment / analysis of case through the use of a map © (Business Analysis MAP).


Put the pieces of the puzzle together: with the use of a business analysis map all participants will be able to understand the logic behind the programme and the logic behind the organisation.

Cases will be introduced as base for a Harvard Case Study Assessment Paper.

Dates:
12.6.2020

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Our tutors: 

Dr Constantine Kiritsis

Dr Kiritsis is a lecturer at several MBA programmes at the several universities throughout Europe as well as at several PwC Academies. Founder of StudySmart, he is also the former Head of PwC’s Academy in Greece and has done work with PwC’s Global Steering Committee for Private Company Services and was instrumental in developing curriculum, methodology and mapping procedure for PwC’s Mini MBA programme being offered in the CEE region & the Middle East in 12 countries.

Miro Smolović, PMP

Miro is an experienced Project Manager and internationally licensed trainer in Project Management. Miro presently holds a position of a Senior Manager responsible for managing PwC’s Academy in Serbia and coordination of PwC’s Academies in South-East Europe. He is a professional with over 20 years of experience in providing services within corporate, private and non-governmental sectors.

Tim Kemp, MA MBA

Tim is a Chartered Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Chartered Management Institute, a Member of the European Coaching and Mentoring Council and a Visiting Fellow at Bristol Business School. has developed a range of management learning simulations and web-based seminars for clients across EMEA and in the US. Sparked and nurtured innovation-focussed, Action Learning programmes in over two dozen organisations.

Edin Veljović, MBA, MCMI, MIC

Edin is a Senior Advisor within PwC's Academy. He is a guest lecturer on international MBA studies including Grenoble Graduate School of Business and has en extensive experience in experience  designing and delivering training programs in areas of business strategy, strategic human resource management, marketing and CSR strategies
gained in both the profit and non-profit sectors.

Lazar Dzamic

Lazar Dzamic is a lecturer in Digital Marketing at the Faculty for Media and Communications in Belgrade (FMK) and one of the foremost brand and marketing strategists in the region, with more than 20 years of strategic marketing experience in one of the most competitive markets in the world.

 

Martina Křivánková, FCCA

Martina is a Chartered Fellow of the Association of Chartered Certified Accountants (the ACCA), the world’s most forward-thinking professional accountancy body. She is a lecturer of several ACCA examination papers and number of other programmes on management and financial accounting as well as other public and private sector entities with a special focus on International Financial Reporting Standards within the Central and Eastern European region.

Additional information:

Spring 2020 | 9 a.m. – 5 p.m.
PwC, City Green Court, Hvezdova 1734/2c, Prague 4
English | You will gain 100 CPD points

Price: CZK 64,500 + VAT

Kontakty

Kamila Menšíková

Training Coordinator, PwC's Academy, PwC Česká republika

Tel: +420 735 701 535

Michal Vychodil

Head of PwC's Academy, PwC Česká republika

Tel: +420 602 589 530

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