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Transform with Salesforce and PwC

Your trusted transformation partner

Business innovation built on Salesforce

At PwC, we work with Salesforce to help organisations create lasting customer value by bringing together business insight, industry expertise and leading technology. Across the Middle East, we support organisations to reimagine customer engagement and deliver connected, personalised experiences that meet evolving expectations.

By combining deep strategy capabilities with Salesforce powered solutions, we help organisations enable seamless, on demand access for their customers while improving operational efficiency. Our customer led transformation approach brings together insight, creativity and technology to deepen customer understanding, personalise interactions and support sustainable growth.

This approach goes beyond technology implementation. It enables a fundamental shift in how organisations engage with customers and operate, refining customer journeys, modernising processes and building resilience for long term success.

How you benefit from our alliance with Salesforce

Globally Proven Digital Transformation

PwC and Salesforce bring together global transformation experience and the world’s leading CRM platform to help clients accelerate digital change with proven methods and reduced execution risk.

Industry‑Focused Innovation at Scale

The alliance delivers industry‑specific solutions built on Salesforce, leveraging PwC’s deep expertise across sectors such as financial services, energy, real estate, aviation, healthcare, and government globally and regionally.

Trusted Governance & Enterprise Delivery

PwC provides strong program governance, transformation leadership, and change management, ensuring Salesforce programs are delivered at enterprise scale with control, quality, and business alignment.

End‑to‑End Business Value

From strategy and operating‑model design to implementation, adoption, and ongoing optimization, the PwC–Salesforce alliance focuses on measurable outcomes, user adoption, and long‑term value realisation.

Solutions and Capabilities

We support real estate developers and operators to design and deliver Salesforce solutions that enable end to end customer and employee journeys. Our industry specific capabilities support consistent engagement across channels while improving process efficiency and visibility.

We work with free zones to create cohesive, digital first customer journeys. Our Salesforce enabled solutions support digital transformation initiatives, enhance service delivery and reduce reliance on in person interactions.

PwC supports oil and gas organisations to integrate Salesforce in order to streamline client engagement and sales processes. Our solutions digitise workflows from registration through the lead to cash cycle, improving efficiency and customer experience.

We help travel and tourism organisations transform customer service through Salesforce powered service centres and 360 degree customer profiles, enabling more responsive, personalised and innovative engagement.

As a trusted digital transformation partner to the automotive sector in the Middle East, PwC delivers mobile enabled, customer centric sales applications and CRM based service solutions that strengthen customer loyalty and operational performance.

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PwC’s award winning work with Salesforce

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2024 Salesforce Outstanding Knowledge
Partner Award

Case studies

Real stories. Real results

 

 

 

PwC has worked with companies around the world on their Salesforce implementations. Here are a few examples of how we’ve helped.

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Imad Abuizz

Imad Abuizz

Senior Partner, Alliances & Delivery Centers Leader, PwC Middle East

Richard Parsons

Richard Parsons

Salesforce Growth Leader, PwC Middle East

Zainab Kantawala

Zainab Kantawala

Delivery Director, PwC Middle East

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