CEOs in the Middle East are among the most confident globally about revenue growth in the year ahead. Yet, they remain acutely aware of the huge wave of disruptive change, primarily driven by AI, climate challenges and an intensifying competition over new domains of growth as industry lines blur. Our region’s CEOs are striking a difficult balance - capturing the significant market opportunities today while also reinventing their businesses for tomorrow.
Generative AI is a type of artificial intelligence that allows us to create, enhance, summarize, and analyze unstructured data, such as text, code, voice and images. This type of data makes up a large portion of enterprise data and affects everything that we do as knowledge workers. It is the best window into the needs and wants of the customers, employees, candidates and collaborators for your business.
Generative AI’s impact on business and society is expected to be enormous. As its capabilities expand, generative AI’s reach and its ease of use makes it more democratic.
With generative AI, developing and deploying new AI capabilities is no longer limited to data scientists, and thus, solutions can be both business and citizen-led. And, the resulting speed and productivity that generative AI brings to knowledge work can save time and money, allowing people to focus on higher-value activities. The coming explosion in AI use can allow organizations to transform their business — so long as they manage the new risks to security, privacy, bias, ethics and brands.
Generative AI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:
Building and maintaining Trust with stakeholders, from your Board to your customers and regulators, means you need to consider how your organization uses AI responsibly. Generative AI is no exception - you need to be ready to demonstrate ongoing governance over data and performance, but also that your organization is responsive to emerging issues around human-machine interaction, job displacement, and unintended consequences of algorithms. It’s beyond compliance with regulation — building Trust is good for business and your brand.
We are a community of solvers — consultants, engineers, developers, data scientists and design specialists — with the experience and knowledge to implement and provide oversight on generative AI. Our human-led and tech-powered mindset drives our success in harnessing the power of GenAI, both in house and with the companies we work for. Complemented by alliances with other leading tech companies and academic institutions, we are creating solutions that help you reimagine certain areas of your business to unlock more value.
PwC is already working on hundreds of generative AI use cases — both for clients and within our own organization to drive efficiency and productivity.
GenAI is a type of artificial intelligence that allows us to create, enhance, summarize, and analyze unstructured data, such as text, code, voice and images. This type of data makes up a large portion of enterprise data and affects everything that we do as knowledge workers. It is the best window into the needs and wants of the customers, employees, candidates and collaborators for your business.
GenAI’s impact on business and society is expected to be enormous. As its capabilities expand, GenAI’s reach and its ease of use makes it more democratic.
With GenAI, developing and deploying new AI capabilities is no longer limited to data scientists, and thus, solutions can be both business and citizen-led. And, the resulting speed and productivity that GenAI brings to knowledge work can save time and money, allowing people to focus on higher-value activities. The coming explosion in AI use can allow organizations to transform their business — so long as they manage the new risks to security, privacy, bias, ethics and brands.
GenAI can automate and enhance aspects of almost all business operations, ranging from customer service to software development and data analytics. For example, it can:
Building and maintaining Trust with stakeholders, from your Board to your customers and regulators, means you need to consider how your organization uses AI responsibly. GenAI is no exception - you need to be ready to demonstrate ongoing governance over data and performance, but also that your organization is responsive to emerging issues around human-machine interaction, job displacement, and unintended consequences of algorithms. It’s beyond compliance with regulation — building Trust is good for business and your brand.
We are a community of solvers — consultants, engineers, developers, data scientists and design specialists — with the experience and knowledge to implement and provide oversight on GenAI. Our human-led and tech-powered mindset drives our success in harnessing the power of GenAI, both in house and with the companies we work for. Complemented by alliances with other leading tech companies and academic institutions, we are creating solutions that help you reimagine certain areas of your business to unlock more value.
PwC is already working on hundreds of GenAI use cases — both for clients and within our own organization to drive efficiency and productivity.
Ali Hosseini
Chief AI and Technology Officer, PwC Middle East
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