Skip to content Skip to footer

Loading Results

Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report


The Middle East findings of our 2021 Global Consumer Insights Survey make it clear that consumer confidence is rising across the region. In fact, 58% of Middle East consumers confirmed that they have become more optimistic about the economy.

Despite this confidence, the results show that the economic and social consequences of COVID-19 have impacted consumer behaviour and that those changes are here to stay. In this rapidly evolving market landscape, Middle East retailers must rethink their business models to ensure they are meeting their customers’ changed expectations and do so quickly.

Our survey charts the shift in consumer attitudes after a period of upheaval and provides guidance about how retailers can seize the opportunities ahead.

Find out more

Contact us

Norma Taki

Norma Taki

Transaction Services Partner and Consumer Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Middle East Strategy and Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Follow us