Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report


Supply chain delays, high inflation and cost of living are the main factors influencing consumer behaviour in the Middle East and other parts of the world. Consumers are becoming more price sensitive and keen to hunt bargains and their concerns about their finances vary in degree between countries.

In-store shopping remains popular with shoppers and online shopping goes from strength to strength and remains the industry standard, particularly for more tech-savvy consumers. Technology continues to influence how consumers shop. While the metaverse and its applications are still in their early stages of development, they are gaining popularity among millennials.

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Contact us

Norma Taki

Norma Taki

Deals Partner and Consumer Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Strategy and Markets Leader, PwC Middle East

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