Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report


In Pulse 6, we see price-conscious shoppers cross-checking product prices from multiple sources. With higher awareness levels, there is an uptake in the use of specialised price comparison platforms to complement relying on search engines, Amazon, social media, and word-of-mouth.

Consumers in the Middle East have a slightly higher preference for physical stores compared to shopping online via mobile phones and personal computers and for brand websites.

Sustainability and emerging technologies feature high on the list of the generally young and tech-savvy consumers in the region.

Find out more

Playback of this video is not currently available




Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the 9th Retail Leaders Circle MENA Summit in Riyadh.


{{contentList.dataService.numberHits}} {{contentList.dataService.numberHits == 1 ? 'result' : 'results'}}

Contact us

Norma Taki

Norma Taki

Deals Partner and Consumer Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Strategy Leader, PwC Middle East

Follow us