Consumer Markets
As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.
Explore our industries
Retail & Consumer
Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.
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Hospitality & Leisure
Hospitality and leisure companies must meet the challenges of consumer trends, economic conditions, technology and competition.The PwC Hospitality and Leisure practice includes specialists providing research and planning services to assist clients with the development, strategic planning and promotion of destinations and attractions serving the travel and tourism industries.
Learn moreHow resilient Middle East consumers have responded to COVID-19
Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.
For the past eleven years, PwC has surveyed thousands of consumers across the globe every year to track their shopping behaviour, lifestyle habits and more. This year, we focused on 19,000 urban consumers in 29 countries, including 1,002 respondents in the Middle East region.
This year's survey focused on consumers in Abu Dhabi, Dubai, Riyadh, Jeddah and Cairo — to really understand where and how they shop, what their lifestyle is like and why they choose to live in their city.
The findings highlight the unique differences between the consumers in the region and the ongoing transformation that our cities are experiencing compared to global.
