Consumer Markets
As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.
Retail & Consumer
Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.
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Tourism & Hospitality
Tourism & Hospitality businesses must meet the challenges of consumer trends, economic conditions, technology and competition. With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, PwC's Global Tourism & Hospitality Center of Excellence team of experts, will help you re-emerge with resilience into sustainable growth.
Learn moreIn 2025, the way we eat is becoming a mirror of broader personal, societal and environmental values. Our latest survey, Voice of the Consumer 2025: Middle East findings, uncovers a deep and complex transformation in consumer food habits - revealing a new era of heightened “concern” around rising food costs, food waste, health, ethics and sustainability.
In the Middle East region, much like many other parts of the world, shoppers are also feeling the economic pressure and responding pragmatically - trading down to discount brands, purchasing in bulk, and seeking greater value through promotions. Concerns over the environment and climate change are prevalent, but when it comes to saving the planet or saving money, short-term financial priorities are taking precedence - consumers are more focused on saving money than saving the planet.
norma-taki-retail-leaders-circle-mena summit
Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the RLC Global Forum in Riyadh.
Contact us
Guido Lubbers LLM MBA
ITX Partner | TLS Middle East Consumer Markets leader, PwC Middle East
Tel: +966 54 110 0432
