Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Retail & Consumer

Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.

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Tourism & Hospitality

Tourism & Hospitality businesses must meet the challenges of consumer trends, economic conditions, technology and competition. With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, PwC's Global Tourism & Hospitality Center of Excellence team of experts, will help you re-emerge with resilience into sustainable growth.

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Supply chain delays, high inflation and cost of living are the main factors influencing consumer behaviour in the Middle East and other parts of the world. Consumers are becoming more price sensitive and keen to hunt bargains and their concerns about their finances vary in degree between countries.

In-store shopping remains popular with shoppers and online shopping goes from strength to strength and remains the industry standard, particularly for more tech-savvy consumers. Technology continues to influence how consumers shop. While the metaverse and its applications are still in their early stages of development, they are gaining popularity among millennials.

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