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Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report


For the past eleven years, PwC has surveyed thousands of consumers across the globe every year to track their shopping behaviour, lifestyle habits and more. This year, we focused on 19,000 urban consumers in 29 countries, including 1,002 respondents in the Middle East region.

This year's survey focused on consumers in Abu Dhabi, Dubai, Riyadh, Jeddah and Cairo — to really understand where and how they shop, what their lifestyle is like and why they choose to live in their city.

The findings highlight the unique differences between the consumers in the region and the ongoing transformation that our cities are experiencing compared to global.

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Contact us

Norma Taki

Norma Taki

Transaction Services Partner and Consumer Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Middle East Strategy and Markets Leader, PwC Middle East

Tel: +971 4 304 3100

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