Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

PwC’s 10th annual Global Consumer Insights Survey (GCIS) — which gathers the sentiments of more than 21,000 online consumers in 27 territories — shows that in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, we need to introduce another metric, one with a laser focus on customer experience: return on experience.  

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Contact us

Norma Taki

Transaction Services Partner and Consumer Markets Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Clients and Markets Leader, PwC Middle East

Tel: +971 4 304 3100

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