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Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.
In Pulse 6, we see price-conscious shoppers cross-checking product prices from multiple sources. With higher awareness levels, there is an uptake in the use of specialised price comparison platforms to complement relying on search engines, Amazon, social media, and word-of-mouth.
Consumers in the Middle East have a slightly higher preference for physical stores compared to shopping online via mobile phones and personal computers and for brand websites.
Sustainability and emerging technologies feature high on the list of the generally young and tech-savvy consumers in the region.
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Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the 9th Retail Leaders Circle MENA Summit in Riyadh.