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Supply chain delays, high inflation and cost of living are the main factors influencing consumer behaviour in the Middle East and other parts of the world. Consumers are becoming more price sensitive and keen to hunt bargains and their concerns about their finances vary in degree between countries.
In-store shopping remains popular with shoppers and online shopping goes from strength to strength and remains the industry standard, particularly for more tech-savvy consumers. Technology continues to influence how consumers shop. While the metaverse and its applications are still in their early stages of development, they are gaining popularity among millennials.