Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Retail & Consumer

Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.

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Tourism & Hospitality

Tourism & Hospitality businesses must meet the challenges of consumer trends, economic conditions, technology and competition. With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, PwC's Global Tourism & Hospitality Center of Excellence team of experts, will help you re-emerge with resilience into sustainable growth.

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Middle East shoppers have retained many of the habits and attitudes that were embedded during the COVID-19 pandemic. They favour retailers who provide efficient delivery, both in-store and online, while they are willing to pay more for locally made products.

At the same time, the region’s consumers are increasingly choosy and agile. Middle East retailers are dealing with higher costs and supply chain issues, and their challenge is to retain the loyalty of digitally savvy shoppers who can - and often do - switch easily between channels, outlets or brands. Part of the solution is to recognise that Middle East consumer choices are increasingly influenced by environmental, social and governance (ESG) factors.

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