Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

Retail & Consumer

Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.

Learn more

Tourism & Hospitality

Tourism & Hospitality businesses must meet the challenges of consumer trends, economic conditions, technology and competition. With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, PwC's Global Tourism & Hospitality Center of Excellence team of experts, will help you re-emerge with resilience into sustainable growth.

Learn more

In Pulse 6, we see price-conscious shoppers cross-checking product prices from multiple sources. With higher awareness levels, there is an uptake in the use of specialised price comparison platforms to complement relying on search engines, Amazon, social media, and word-of-mouth.

Consumers in the Middle East have a slightly higher preference for physical stores compared to shopping online via mobile phones and personal computers and for brand websites.

Sustainability and emerging technologies feature high on the list of the generally young and tech-savvy consumers in the region.

Find out more

Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the 9th Retail Leaders Circle MENA Summit in Riyadh.