Consumer Markets
As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.
Explore our industries
Retail & Consumer
Equipping retail and consumer leaders across the Middle East with leading edge expertise and insights to manage change, navigate complexity and unlock value.
Learn more
Hospitality & Leisure
Hospitality and leisure companies must meet the challenges of consumer trends, economic conditions, technology and competition.The PwC Hospitality and Leisure practice includes specialists providing research and planning services to assist clients with the development, strategic planning and promotion of destinations and attractions serving the travel and tourism industries.
Learn moreThe Middle East findings of our 2021 Global Consumer Insights Survey make it clear that consumer confidence is rising across the region. In fact, 58% of Middle East consumers confirmed that they have become more optimistic about the economy.
Despite this confidence, the results show that the economic and social consequences of COVID-19 have impacted consumer behaviour and that those changes are here to stay. In this rapidly evolving market landscape, Middle East retailers must rethink their business models to ensure they are meeting their customers’ changed expectations and do so quickly.
Our survey charts the shift in consumer attitudes after a period of upheaval and provides guidance about how retailers can seize the opportunities ahead.
