Consumer Markets

Consumer-markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report

 

In 2025, the way we eat is becoming a mirror of broader personal, societal and environmental values. Our latest survey, Voice of the Consumer 2025: Middle East findings, uncovers a deep and complex transformation in consumer food habits - revealing a new era of heightened “concern” around rising food costs, food waste, health, ethics and sustainability.

In the Middle East region, much like many other parts of the world, shoppers are also feeling the economic pressure and responding pragmatically - trading down to discount brands, purchasing in bulk, and seeking greater value through promotions. Concerns over the environment and climate change are prevalent, but when it comes to saving the planet or saving money, short-term financial priorities are taking precedence - consumers are more focused on saving money than saving the planet.

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    norma-taki-retail-leaders-circle-mena summit

    Norma Taki, Deals Partner and Consumer Markets Leader speaks about the most significant emerging trends and growth potentials in the retail sector. Watch her interview at the RLC Global Forum in Riyadh.

    Contact us

    Norma Taki

    Norma Taki

    Deals Partner and Consumer Markets Leader, PwC Middle East

    Tel: +971 4 304 3100

    Stephen Anderson

    Stephen Anderson

    Chief Strategy & Technology Officer, PwC Middle East

    Roy Hintze

    Roy Hintze

    Partner, Middle East Consumer Markets, PwC Middle East

    Tel: +971 56 682 0528

    Guido Lubbers LLM MBA

    Guido Lubbers LLM MBA

    ITX Partner | TLS Middle East Consumer Markets leader, PwC Middle East

    Tel: +966 54 110 0432

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