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Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.
The Middle East findings of our 2021 Global Consumer Insights Survey make it clear that consumer confidence is rising across the region. In fact, 58% of Middle East consumers confirmed that they have become more optimistic about the economy.
Despite this confidence, the results show that the economic and social consequences of COVID-19 have impacted consumer behaviour and that those changes are here to stay. In this rapidly evolving market landscape, Middle East retailers must rethink their business models to ensure they are meeting their customers’ changed expectations and do so quickly.
Our survey charts the shift in consumer attitudes after a period of upheaval and provides guidance about how retailers can seize the opportunities ahead.
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