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Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

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Middle East consumers continue to become more confident about engaging in everyday activities that they took for granted before the pandemic – dining out, going to the gym, shopping at the local mall or just meeting up with friends. Our latest Global Consumer Insights Survey (GCIS) pulse, conducted in late 2021, shows that 53% of the region’s shoppers are optimistic about the economy, a significantly higher proportion than the global average of 37%. 

At the same time, Middle East consumers are aware that economic uncertainties remain – not least, the threat of inflation. They are thriftily seeking out the best bargains and deals, both in-store and online. Despite this price-consciousness, they continue to prioritise sustainability when making purchasing decisions. Finally, as the region’s tech-driven transformation accelerates, they are also more concerned about their personal data security.

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Norma Taki

Norma Taki

Inclusion and Diversity Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Clients and Markets Leader, PwC Middle East

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