Consumer Markets

As technology rapidly changes every industry, PwC's Consumer Markets sector brings an in-depth understanding of industry dynamics, extensive experience along the entire value chain and broad functional capabilities. We’re helping businesses evolve and thrive in a changing world.

How resilient Middle East consumers have responded to COVID-19

Our new report is based on a Global Consumer Insights Survey COVID-19 Pulse – a snapshot survey that analyses how consumer attitudes in the region have been affected by the lockdown. It identifies key regional trends to watch in a retail landscape likely to be impacted by social distancing and other virus-suppression measures for some time to come.

Click here to read the report


Middle East shoppers have retained many of the habits and attitudes that were embedded during the COVID-19 pandemic. They favour retailers who provide efficient delivery, both in-store and online, while they are willing to pay more for locally made products.

At the same time, the region’s consumers are increasingly choosy and agile. Middle East retailers are dealing with higher costs and supply chain issues, and their challenge is to retain the loyalty of digitally savvy shoppers who can - and often do - switch easily between channels, outlets or brands. Part of the solution is to recognise that Middle East consumer choices are increasingly influenced by environmental, social and governance (ESG) factors.

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Norma Taki

Norma Taki

Inclusion and Diversity Leader, PwC Middle East

Tel: +971 4 304 3100

Stephen Anderson

Stephen Anderson

Strategy and Markets Leader, PwC Middle East

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