Our purpose and values

Our purpose is why we exist. Our values define how we behave.

Our purpose is to build trust in society and solve important problems.

In an increasingly complex world, we help intricate systems function, adapt and evolve so they can benefit communities and society – whether they are capital markets, tax systems or the economic systems within which business and society exist. We help our clients to make informed decisions and operate effectively within them.

Find out about how we contribute to the global debate on prominent business issues.

See our Global Annual Review for examples of how we live our purpose.


Our values define who we are, what we stand for, and how we behave.

Our values

Our values define who we are, what we believe, howe we behave. We all have shaped these values and we all play a part in bringing them to life. Act with integrity. Make a difference. Care work together. Reimagine the possible. How will you live the PwC values every day?

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While we come from different backgrounds and cultures, our values are what we have in common. They guide how we work with our clients and each other, inform the type of work we do, and hold us accountable to do our best. They govern our actions and determine our success.

Our values help us work towards our Purpose of building trust in society and solving important problems.

The trust that our clients, communities and our people place in PwC, and our high standards of ethical behaviour, are fundamental to everything we do.Our values underpin our Code of Conduct which is our frame of reference for the decisions we make every day. It's how we do business.

Our values


Watch our videos

Our purpose and values came from our people. Over 200,000 individuals had a voice in articulating what PwC should stand for, now and into the future.

Our why | Purpose

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Our how | Values and behaviours

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Contact us

Hani Ashkar
Middle East Senior Partner, PwC Middle East
Tel: +971 4 304 3100
Email

Stephen Anderson
Clients and Markets Leader, PwC Middle East
Tel: +971 4 304 3100
Email

Jacques Fakhoury
Managing Partner - Transformation, Regions and Stakeholder Engagement
Tel: +971 2 694 6800
Email

Damian Guly
Managing Partner, PwC Middle East
Tel: +971 4 515 7364
Email

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