Cybersecurity and Digital Trust

33%

of regional organisations report that GenAI has expanded their cyber-attack surface

PwC 2025 Global Digital Trust Insights : Middle East findings

55%

of regional respondents prioritise digital and technology risk mitigation over the next 12 months, compared to 53% globally

PwC 2025 Global Digital Trust Insights : Middle East findings

63%

indicate that organisation boards in the region are highly effective in executing regulatory responsibilities, significantly higher than the 50% globally

PwC 2025 Global Digital Trust Insights : Middle East findings

As companies pivot more toward digital business models, exponentially more data is generated and shared among organisations, partners and customers. This digital information has become the lifeblood of the interconnected business ecosystem and is increasingly valuable to organisations—and to skilled threat actors. Increasing digitisation also means companies are exposed to new digital vulnerabilities, making an effective approach to cybersecurity and digital trust more important than ever.

At PwC, we help our clients transform from value protectors to value creators by building trust, promoting resilience and enabling the business. We are here to help you transform your organisation and drive growth, while staying resilient and preparing for the unexpected.

Join the CISO500 Programme today!

"The CISO of tomorrow must transcend traditional boundaries, not just overseeing their own domain, but engaging across the organization, collaborating with other CxOs, and becoming a true Digital Trust Ambassador."

Samer Omar, Cybersecurity & Digital Trust Leader, PwC Middle East

Rethinking Cybersecurity

Discover our latest video series designed to reshape the cybersecurity narrative. Our experts address and correct common misconceptions and misguided practices in the field. Dive into insightful discussions, innovative strategies, and practical solutions to enhance your digital security.

Your business priorities

Build trust

Transform how you create confidence across your business ecosystem - while being innovative, delivering value, and remaining competitive.

Promote resilience

Prepare, respond and emerge stronger from a disruptive event and protect the critical assets that support your employees, clients, business and reputation.

Securely enable the business

Build confidence in your cybersecurity to meet digital disruption head on, stay on top of threats and capture the benefits of digital transformation.

Leadership for a secure tomorrow

Cybersecurity is everyone’s business, starting at the top. We work with CISOs leaders across organisations to align cybersecurity strategies with

business goals, creating trust and resilience across every function:

CISO

Shape and implement transformative cybersecurity strategies. 

Develop a forward-looking roadmap to address emerging cybersecurity risks and align with business goals.

Strengthen operational readiness with insights from global threat intelligence and incident response capabilities.

Enhance collaboration with leadership to integrate cybersecurity into enterprise-wide decision-making.

CIO

Drive technology transformation with security at the core.

Integrate cybersecurity into digital transformation initiatives to support innovation without increasing risk.

Enhance cloud security strategies to increase agility while maintaining compliance with evolving regulations.

Leverage automation and AI to streamline security operations and improve threat detection capabilities.

CEO

Drive a culture of resilience, treating cybersecurity as a growth enabler and business imperative.

Lead from the top by making cybersecurity an organisational priority.
Align cybersecurity initiatives with strategic objectives to build trust with stakeholders.
Foster cross-functional collaboration so cybersecurity efforts support long-term growth and innovation.

CFO

Align cybersecurity investments with strategic goals to deliver value.

Prioritise resources effectively using tools like Cyber Risk Quantification (CRQ).
Evaluate ROI on cybersecurity investments to align spending with organisational goals.
Collaborate with C-suite leaders to integrate cybersecurity into financial and operational planning.

CDO/CPO

Lead data-driven innovation while safeguarding privacy.

Implement robust data privacy frameworks that meet global and US regulatory standards.

Leverage emerging technologies like AI in cybersecurity and cloud for secure innovation.

Engage with customers and regulators to build trust through transparency and privacy compliance.

CRO

Embed cybersecurity into enterprise risk management.

Identify and prioritise key risks to focus resources where they are most needed.

Integrate cyber risk assessments into broader enterprise frameworks.
Collaborate with the board and C-suite to manage cyber risk comprehensively and enhance resilience.

Board

Provide strategic oversight to strengthen cyber resilience.

Prioritise cybersecurity as a business risk, embedding it into governance and risk management frameworks.
Engage with CISOs and leadership teams to assess cybersecurity strategies and incident preparedness.
Stay informed about emerging cyber risks and best practices through ongoing education and engagement with cybersecurity leaders.

- 4 items

Introducing our Operational Technology Cyber Lab

Innovation and security with human-led, tech-powered solutions

Bridging the gaps to cyber resilience:

The C-suite playbook

Saudi Arabia

Personal Data Protection Law Series

Leveraging GenAI in banking

Opportunities, risks, and security measures

What we do

ESG & Digital Technology
Business systems integration
Cyber defence and detection
Cyber incident response and recovery
Cybersecurity in mergers and acquisitions (M&A)
Cybersecurity risk advisory
Cybersecurity transformation
Digital and business resilience
Digital risk
Operational technology cybersecurity
Privacy

ESG & Digital Technology

Taking action on ESG issues is becoming an imperative for business leaders, consumer and employee preferences and governmental regulation and reporting requirements. With digital technologies being central to most operations, is it key to address risks and opportunities that can unlock significant ESG progress but also bring tension between environmental and social impact. By considering a holistic approach to technology and ESG, organisations can examine ESG considerations from strategy and governance through to operations and reporting with solutions that will enable their initiatives.

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Business systems integration

You need an integrated and holistic approach to designing, deploying, operating and optimising your control environment. As the business system landscape changes with users moving seamlessly between in-house systems and cloud based web services and mobile applications, a comprehensive approach to business systems control becomes even more important.

You’ll benefit from our deep technical expertise of the business systems landscape, including a range of ERP, Cloud, EPM and GRC technologies, and extensive experience in defining and deploying risk and control frameworks. This is how we’ve been able to help address financial and operational risk for clients across a whole spectrum of processes and industries. Working across the entire control life-cycle, we’ll apply a “risk and controls” lens to your processes and system design, strengthen your overall design, and help you increase the reliability and maturity of your existing control environment in a cost-effective and sustainable manner.

Cyber defence and detection

Organisations face many challenges when building cyber defence and detection capability. As cyber threats become more sophisticated, you need cyber security that not only protects your business today, but provides a resilient foundation for your longer term digital transformation. Our cyber defence and detection team provides innovative, data-led security, giving you enhanced protection and visibility into potential attacks.

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Cyber incident response and recovery

Any business can fall victim to a cyber incident or crisis. The organisations who respond and recover most quickly and successfully are those that have prepared in advance and have the expertise and structure to guide them through such exceptional circumstances. We provide both practical advice and operational hands-on expertise to prepare for and respond to a cyber incident, helping to ensure business continuity while any recovery efforts take place.

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Cybersecurity in mergers and acquisitions (M&A)

Cybersecurity can have a significant impact on business value across the lifecycle of an investment. Our deals team can provide clarity on the decisions that need to be taken at each stage of the process, helping identify and mitigate risks while maximising your return on investment.

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Cybersecurity risk advisory

To adapt and grow in a challenging environment, you need a transparent view of cyber risks that gives clarity on the decisions that matter. We can help you reduce cyber risk and build resilient operations by assessing your cyber security maturity and building a principles-based framework for governing cyber risk, while our data-driven approach to risk reporting ensures you continue to get actionable insights that support your business objectives.

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Digital and business resilience

Our reliance on technology to enable day-to-day activities has skyrocketed: we check into flights online, access hotel rooms with our mobiles, and do online banking. We don’t really think about it until something goes wrong. In the past, companies could be forgiven for occasional system interruptions. Not anymore. With so much of our lives dependent on technology, the ability to “keep the lights on” is becoming a business priority.

But organisations are challenged by the complexity of their IT services, with layers of infrastructure and multiple service and process interdependencies. And they face the increasing frequency and sophistication of cyber attacks. How can you gain a holistic view of the IT landscape and all your risks, and design the right governance and risk management processes to better manage the risk.

Our team will help you prepare for threats and disruptions as well as build your ability to effectively respond to a crisis. This will greatly influence the level of trust and ultimately your resilience in an ever-changing world.

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Digital risk

The concept of digital and technology risk is rapidly changing. Digital risk and the need to build digital trust should be treated as an enterprise risk for which boards need to develop a clear risk appetite (to suit their specific business circumstances), associated action plan and need to seek frequent assurance that risks are appropriately managed.

That assurance needs to take a different form in tomorrow’s digital world. Traditional IT risk and controls assessments are no longer appropriate. Assurance needs to take into account the connected and unproven nature of new technologies and the agile ways of working that are being used to deliver services.

We’ll help you identify a complete set of technology risks and to design the governance, risk management and resilience processes to better manage them. Being good at this will give you the confidence to embrace the next digital opportunity.

Privacy

To what extent should data be gathered, analysed and used? The digital revolution has given companies the technologies to collect enormous amounts of data about consumers and employees. It’s also provided the analytical capabilities to create new knowledge and insights, affecting how this data is used. The public has been slow to realise just how much personal information companies are collecting and using. However, as they become more informed, managing and protecting privacy and data use will become an important barometer of how much companies are trusted by their wider stakeholders. Regulators in the Middle East and internationally are taking action to protect individuals.

As the privacy debate is reframed by digital disruption, organisations must look at which direction and to what extent they evolve their information governance strategies and capabilities, and ensure that the mechanisms chosen to balance competing interests are ones that generate trust and confidence amongst your stakeholders and in the general public.

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