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Reimagining our Region
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  • April 07, 2025

a PwC Middle East podcast exploring the business, economic and tech shifts shaping the region.

Providing clarity on all things tax and legal

PwC partners and thought leaders provide valuable insights on tax reform, workforce considerations as well as regulatory and other tax and legal developments to help you prepare your business for the lasting impacts of events and the future. Our tax and legal podcasts provide you with the latest regulatory changes, technical updates, and commentary on hot topics to help you create your business strategy.

Episode one

What do consumers want from their retail experiences?

The Middle East's retail landscape is changing fast. In this episode, Roy Hintze, Partner at PwC Middle East, and Ayman Beydoun, CEO of Brands for Less, discuss how brands are navigating shifts in trust, data security, sustainability, and AI to meet evolving consumer expectations

Learn more

Meet our hosts

Amal Larhlid
Partner, Tax and Legal Services
EMEA Sustainability Leader for Governments
PwC Middle East

Amal is a partner at PwC Middle East and the EMEA Sustainability Leader for Governments. With over 20 years in public policy, she has worked with governments and international institutions on sustainable development. Amal has extensive experience in sustainability policy design and implementation, as well as ESG standards. She is delivering multi-disciplinary projects bringing together sustainability, economic development and AI.

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Patricia Keating
Senior Manager, PwC Middle East 

Patricia leads strategic market engagement at PwC Ventures, helping clients design, build, and scale high-impact ventures with world-class scaleups. She advises on startup ecosystems and innovation in Saudi Arabia and the UAE. As an award-winning entrepreneur, she founded her own business in 2014 and launched Manchester's first privately funded tech incubator in 2017. 

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Top episodes 

What do consumers want from their retail experiences?

The Middle East's retail landscape is changing fast. In this episode, Roy Hintze, Partner at PwC Middle East, and Ayman Beydoun, CEO of Brands for Less, discuss how brands are navigating shifts in trust, data security, sustainability, and AI to meet evolving consumer expectations

Learn more

How is Spacetech more than just Mars missions?

From satellites to geospatial data, space technology is reshaping industries across the Middle East. Oliver Menge, Director at PwC Middle East, joins us to discuss how SpaceTech advancements are driving innovation in telecommunications, finance, energy, and logistics, with the UAE and Saudi Arabia leading the way

Learn more

90% confidence: GCC CEOs bet on resilience amid uncertainty

What’s fueling GCC CEOs’ optimism amid global challenges? Stephen Anderson, Partner and Strategy Leader at PwC Middle East, joins us to explore the region’s growth outlook, business resilience, and how leaders are navigating risks like talent gaps and cybersecurity.

Learn more

Playlists 

Demo 

The tax landscape is rapidly evolving and many organisations are turning to technology to help them with the growing compliance requirements. 

Digital Donuts is our new podcast series, led by Jay Riche, Partner & Tax Digital Solutions Leader, in which we examine the changes that are taking place across the Middle East and the role that technology can play both now and in the future.

Demo

PwC experts and thought leaders look at a range of current hot topics, developments and issues facing the energy, utilities and resources industry and our clients.

You can also subscribe and listen to all episodes at your convenience via your desktop computer or smart device at Spotify, Google Podcasts, Podcast Addict, Deezer and Player FM.

Our guests

Oliver Menge
Director, PwC Middle East
 

Vijaypal Singh Bains
Chief Sustainability Officer and Group Head of ESG, Emirates NBD

Ahmed Khafagy
Director, Data & Analytics Capital Projects & Infrastructure

Stephen Anderson
Partner and Strategy Leader, PwC Middle East
 

Ahmed Ameen Ashour
Chief Sustainability Commercial Officer, Microsoft

Roy Hintze
Partner, Middle East Consumer Markets, PwC Middle East

Ayman Beydoun
CEO, Brands For Less
 

Le Tilahun
Partner, Capital Projects,Technology, Innovation & Strategy

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