Cookie disclosure
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Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.
Types of cookie:
‘Session’ cookies remain in your browser during your browser session only, i.e. until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Use of cookies by PwC: The following table explains the way in which we use cookies on this website. By using this website, you agree that we can place these cookies on your computer/device for the stated purposes.
Provider |
Name |
Purpose |
Type |
Duration |
| Adobe Analytics | _sdsat_landing_page | Stores the first page you hit when visiting the site | First Party Session | At end of session |
| Adobe Analytics | _sdsat_lt_pages_viewed | Stores the total number of pages viewed | First Party Persistent | 2 years from set/update |
| Adobe Analytics | _sdsat_pages_viewed | Stores information on the number of pages viewed | First Party Session | At end of session |
| Adobe Analytics | _sdsat_session_count | Stores a session counter | First Party Persistent | 2 years from set/update |
| Adobe Analytics | _sdsat_traffic_source | Stores the site you came from before reaching pwc.com | First Party Session | At end of session |
| Adobe Analytics | AMCV_### @AdobeOrg |
This cookie is used to identify a unique visitor. It is set using JavaScript to store a unique visitor ID in an AMCV_###@AdobeOrg cookie on the domain of the current website, where ### represents a random string of characters. | First Party Persistent | 2 years from set/update |
| Adobe Analytics | gpv | Stores page viewed | First Party Persistent | 30 minutes from set/update |
| Adobe Analytics | s_cc | This cookie determines whether cookies are enabled in your browser. | First Party Session | Until end of session |
| Adobe Analytics | s_fid | This cookie is a "fallback" visitor identifier where the s_vi cookie normally used for this purpose is blocked. It contains a randomly generated, unique id. | First Party Persistent | 5 years from set/update |
| Adobe Analytics | s_nr | This cookie stores the date of visit and if visitor is new or returning. | First Party Persistent | 2 years from set/update |
| Adobe Analytics | s_ppv | Stores information on the percentage of the page displayed | First Party Persistent | At end of session |
| Adobe Analytics | s_ppvl | Stores information on the percentage of the page displayed | First Party Session | At end of session |
| Adobe Analytics | s_sq | This stores information about the previous link clicked within the site. | First Party Session | 2 years from set/update |
| Adobe Analytics | s_vi | This cookie stores the visitor ID provided by our analytics provider whenever a user first visits the site. | Third Party Persistent | 2 years from set/update |
| Adobe Target | mbox | Gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information. | First party, persistent | 2 weeks |
| Crazyegg | _ceg.s | Track visitor sessions | First Party Persistent | 3 months |
| Crazyegg | _ceg.u | Track visitors on your site | First Party Persistent | 3 months |
| Crazyegg | _ceir | Track whether a visitor has visited the site before | First Party Persistent | 5 years |
| Google Analytics | _ga | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update |
| Google Analytics | _gat | This cookie is set to allow PwC to track individual visitors and their use of the site. It is set when you first visit the site and updated on subsequent visits. PwC does not use Google Analytics to collect personal information, other than IP address, from our visitors. | First Party Persistent | 24 hours from set/update |
| Google Analytics | _gid | Stores a unique user session identifier | First Party Persistent | At end of session |
| Google Analytics | _utma | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. | First Party Persistent | 2 years from set/update |
| Google Analytics | _utmb | This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes. | First Party Persistent | 30 minutes from set/update |
| Google Analytics | _utmc | This cookie operates in conjunction with the '_utmb' cookie to determine whether or not to establish a new session for the user. If it does not find the cookie, a new one is written and a new session is established. This cookie expires when a user's session is no longer active. | First Party Session | At end of session |
| Google Analytics | _utmz | This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com. | First Party Persistent | 6 months from set/update |
| Load Balancing | BIGipServerPOOL-69.20.11.37-Dispatch | This cookie is set by the servers hosting pwc.com to allow a visitor to receive site content from one server as the visitors browses the site. This improves performance and allows the visitor’s session to be maintained. | First Party Persistent | Until end of session |
| PwC | pwc-id | The cookie contains encrypted email ID of the user. This is used to identify the user account for each request. | First Party Persistent | 1 day or 30 day if “Remember Me” is checked. |
| PwC Poll | PwCPollLogId | Stores the ID # of a poll taken by the visitor used to tailor content of a dynamic poll and display the visitor's results | First Party Persistent | 1 year from set/update. |
| PwC Poll | PwCPollResponse-000 | Stores the ID of a visitor's choice on a poll question. The "000" in the name of the cookie will be the question ID # and the value of the cookie is set to their response to a question. The Number of cookies set will be based on how many questions they respond to. | First Party Persistent | 1 year from set/update. |
| YouTube | dkv | Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ | Third Party Persistent | At end of session |
| YouTube | PREF | Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ | Third Party Persistent | 2 years from set/update |
| YouTube | VISITOR_INFO1_LIVE | Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ | Third Party Persistent | 7 months |
| YouTube | YSC | Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ | Third Party Persistent | At end of session |
Middle East specific cookies
Cookies used on the PwC Middle East territory website.
Provider |
Name |
Purpose |
Type |
Duration |
| PwC | labelnewitems0 | Stores the last visit date to highlight any new articles in collections. |
First Party Persistent | 1 year from set/update. |
| PwC | labelnewitems1 | Stores the last visit date to highlight any new articles in collections. |
First Party Persistent | 1 year from set/update. |
| PwC | labelnewitems2 | Stores the last visit date to highlight any new articles in collections. |
First Party Persistent | 1 year from set/update. |
| Salesforce DMP | _kuid_ | This cookie collects and transfers data to Salesforce DMP and/or enables Salesforce DMP to collect non-Personally Identifiable Information (non-PII) related to that user’s visits to the site | First Party Persistent | 6 months from set/update |
| Salesforce DMP | _kuid_ | This cookie collects and transfers data to Salesforce DMP and/or enables Salesforce DMP to collect non-Personally Identifiable Information (non-PII) related to that user’s visits to the site | Third Party Persistent | 6 months from set/update |
| This cookie collects and transfers data to Salesforce DMP and/or enables Salesforce DMP to collect non-Personally Identifiable Information (non-PII) related to that user’s visits to the site |
| This cookie collects and transfers data to Salesforce DMP and/or enables Salesforce DMP to collect non-Personally Identifiable Information (non-PII) related to that user’s visits to the site |
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