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From adoption to reinvention: unlocking growth in the Middle East

Tech, Data and AI perspectives in the Middle East

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SAPTCO's journey to digital transformation and cloud ERP adoption

Saudi Transport Company (SAPTCO), a cornerstone of Saudi Arabia's transport network, recently embarked on a bold, transformative journey to modernise operations. With support from PwC, SAPTCO implemented Oracle Fusion Cloud ERP applications, which propels the organisation towards SAPTCO 4.0—an initiative aligned with Vision 2030's goals for sustainable urban mobility, aiming to enhance public transport accessibility and reduce dependency on private vehicles.

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Emerging Technologies to help you rethink how you do business

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A unique equation that combines our deep sector expertise and business-led perspective with SAP's innovation- powering software.

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AI has the potential to fundamentally disrupt markets in the Middle East through the creation of innovative new services and entirely new business models

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Enhance the power of your business applications

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Bivek Sharma

Bivek Sharma

Chief Technology & AI Officer, PwC Middle East

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Ahmad Abu Hantash

Ahmad Abu Hantash

Consulting Middle East Digital and Cyber Leader, PwC Middle East

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Imad Abuizz

Imad Abuizz

Senior Partner, Alliances & Delivery Centers Leader, PwC Middle East

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