Introduction
The Kingdom is building some of the world’s most advanced racing venues. Jeddah Corniche Circuit and the upcoming Qiddiya Speed Park are key giga projects supporting its motorsport ambitions through international events and integrated technology. At the same time, global interest in motorsport continues to grow, with Formula 1 reaching 826.5 million fans and 1.6 billion viewers in 2024.
This report explores how Saudi Arabia is approaching motorsport - as a sport, as a business, and as a way to integrate new technologies into its wider development plans.
Key highlights
Global motorsport market size is expected to reach US$144.7 billion by 2033, growing at a 7% CAGR from 2024 to 2033.
Formula 1 holds 29% of motorsports market share, with increasing commercial appeal.
Motorsport circuits are becoming highly digitised environments, with tech supporting safety, broadcasting and advertising.
The region is investing in simulation, track telemetry, 3D printing, and other tools to improve race operations, safety, and fan experience.
Organisers and racing teams are using data and automation to better manage races, vehicle performance, and commercial returns.
For a closer look at the trends, data and investments behind Saudi Arabia’s motorsport strategy, download the full report.
Saudi Arabia’s Motorsports Ambition
Technology, investment and future of racing
