Global Tourism & Hospitality Center of Excellence

With our end-to-end understanding of the tourism and hospitality industry and unparalleled expertise, we help you re-emerge with resilience into sustainable growth

  • Our Global presence and extensive network enable us to mesh international experience and local knowledge providing our clients with well rounded advisory services.
  • Our team members have hands-on experience in various operational and managerial positions in some of the industry’s leading companies.
  • Our comprehensive experience across competencies enables us to accompany you through the full project cycle, reducing the risk of any unexpected challenges.
  • We actively engage in the industry's development, by lecturing at several institutions, and shape the tourism industry with our thought leadership.

  • Our approach ensures the alignment of the overall strategy, visitor journey and points of differentiation, ultimately leading to increased guest satisfaction and loyalty.
  • We are both thorough in our assessment of a project's commercial viability and ready to engage in creative discussions to bring destinations or concepts forward.
  • Our experts work closely with individual clients to define and implement a custom and tailored project design to solve the destination’s unique challenges and create value.
  • Our understanding of stakeholder needs will help you ensure the alignment of expectations and the long-term success of your project.


Our story to date

  • Founded in Zurich, Switzerland in response to an identifiable need for tourism and hospitality experts
  • Relocated to the Middle East in response to the demand for experts in the tourism and hospitality industries.

Our success in the region

  • We have delivered more than 50 successful projects in the last two years
  • A team of +30 GCC market experts
  • Strong Saudi talent pool of industry experts
  • Advisors to +30 MENA Clients


Our project experience

We dare to believe in a strategic revival and development of the tourism industry the world over. To get a sense of the difference we are making, explore some of our recent work in Tourism consulting/advisory

Contact us

Nicolas Mayer

Nicolas Mayer

Global Tourism & Hospitality Center of Excellence Leader, PwC Middle East

Tel: +971 4 304 3100

Marco Rentsch

Marco Rentsch

Partner, Global Tourism & Hospitality Center of Excellence, PwC Middle East

Tel: +971 56 227 1747

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