Reinvent your business model and meet the future
No company’s future is guaranteed: half of all businesses that exist today won’t be around 10 or 15 years from now. History proves this to be true, and CEOs know it too.
In our 2025 Annual Middle East CEO Survey, 60% of regional CEOs think their businesses will not be viable within 10 years or less without adaptation, with the majority citing regulatory change as a major factor.
Today’s pace of change and the influence of converging megatrends – from technological disruption to climate change – mean that how businesses create, deliver, and capture value will need to fundamentally change too. The answer? A business model reinvention that keeps step with what customers want and need, or better still, invents the customer needs of the future.
How the Middle East is driving reinvention
Drive growth with PwC's framework for reinvention
Wherever you are on your journey to innovation and growth, we are here to help. Using PwC’s business model reinvention framework, we collaborate closely with organisational leaders to map out a plan that drives towards value creation and growth. Our focus is to use our human-led, tech-powered capabilities to address opportunities to help your organisation reinvent your business model, radically transform how you create, deliver, and capture value. Stop dabbling and make reinvention real.
Zeroing in on the right reinvention
Innovative business models are emerging all the time, putting pressure on organisations to reinvent or risk irrelevance. These six business models are just some of the ways enterprises are reimagining themselves in response to disruption – from changing who they think of as “customers” to shifting their place in the value chain.
Our sector-led business model reinvention specialists help you evaluate and navigate these and other business models to safeguard your company’s future.
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How we can help
Whether you’re just starting out on your innovation journey or have already embarked on the road to reinvention, our industry-focused network and capabilities can help you get to value capture quicker.
The Transformation Agenda
Thought-provoking, actionable insights developed to help global leaders navigate their transformation journey.
Value in motion
The Middle East’s time to lead is now
Trillions of dollars are in motion as AI, climate and trade reshape global growth – setting the stage for a bold new economic future.
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