PwC's EmTech team is helping organisations build trust and deliver sustained outcomes by combining the best talent with the most innovative technologies. We work with the business to focus on our clients' problems first, then use BXT techniques and our knowledge of new and transformative technologies to develop human-centric solutions.
We work in an agile way to build prototypes using robotics, artificial intelligence, virtual reality and more to solve challenges across a variety of industries. When needed, we partner with local and global teams to deliver the best products at scale and at pace. See below for examples of projects we've delivered and get in touch to experience our work in-person at PwC's Experience Centre.
The Innovation & Research team works with the business to understand your problems and find the right solutions for you. We validate those planned solutions using rigorous research and our vast global network.
The Labs team of expert technologists focus on building prototypes customised to your use case. Through testing and iteration, we create something that works for you.
Our Centre of Excellence turns a prototype into a scaled-out solution ‒ one that can be trusted to work consistently and address edge cases ‒ delivering a sustained outcome and making a difference for your business.
Our Experience Labs or "xLabs" team ensures that the solution is human-centric. They are engaged throughout the entire lifecycle of the product's development to guarantee the solution is easy-to-use, appropriate and enjoyable.
Middle East EmTech Lead, PwC Middle East
Tel: +971 4 304 3100