Driving innovation with purpose
With state-of-the-art facilities for research and development, PwC Middle East’s team combines deep technical expertise with dynamic creativity to develop rapid prototypes in the emerging tech space – sparking innovation that inspires our clients.
Offerings
Artificial Intelligence
We harness cutting-edge AI technologies including generative AI, computer vision and agentic AI to build innovative prototypes that deliver transformative impact and address real-world business challenges
Immersive Technologies
We create immersive experiences that blend creativity and technology, demonstrating how VR & AR and hologram tech can redefine engagement and learning
Advanced Robotics
We explore robotic tech including humanoids, robot dogs, co-bots, drones, 3D printers and how integrate with business to boost productivity
Delivering Experiences
We design and deliver interactive experiences such as live demos, ideation workshops, booths, events and thought leadership reports that showcase emerging technologies in an engaging and tangible way for diverse audiences
Learn about our labs
Our emerging tech labs, located in the UAE, Qatar, KSA and Jordan, focus on GenAI, immersive technologies and advanced robotics that serve the Middle East region.
Riyadh, KSA
Doha, Qatar
Amman, Jordan
