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PwC's Emerging Technology Middle East

In an era of unrelenting digital disruption, emerging technologies have become an important factor in starting, growing and expanding businesses across all industries. The biggest question we have today is not whether or not businesses, organisations and government entities need to transform the way they do business, but rather, what technologies are most likely to have the biggest impact on these respective stakeholders.

At the PwC Middle East Emerging Technologies team, we help you answer this question based on your particular business and industry, and assist you in bringing your ideas to life.

Who we are

Our technologists are a group of multidisciplinary teams members who research, prototype, test, and build new services and capabilities that enable client teams to deliver bold solutions in a better, faster, and more cost effective way.

Emerging technologies such as Artificial Intelligence, IoT, Blockchain, Big Data Analytics, and AR/VR are disrupting “business-as-usual.” We help PwC teams and clients understand how these new technologies work and create new solutions to test and deploy in the market. We aspire to bring our firm and clients the most relevant and innovative ideas to help them grow their businesses.

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Essential Eight, and why?

Emerging technologies are disrupting the work we do, and are paving a new path for what’s next. Business leaders understand this: 76% of CEOs in our annual survey are worried about the speed of tech change. And 64% acknowledge that changes in the technology used to run their businesses will be disruptive over the next five years. It is clear that these technologies should now be an essential part of every organisation’s overarching corporate strategy.

In an effort to understand the impact of technologies on the work that we do, we have carried out an analysis of over 250 emerging technologies and narrowed down the list to “Eight Essential” technologies that we believe will have the largest impact on businesses globally and regionally.

Find out more about these technologies.

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How we can help

Technologies such as blockchain, artificial intelligence, augmented and virtual reality, and the internet of things are rapidly reshaping our world and evolving at breakneck speed. Our Emerging Technology team in the Middle East, helps our business and clients understand and put these technologies to work, so they can be the disruptor, not the disrupted. We research, co-create, prototype, test, and deploy new services and solutions powered by the latest technological advances.

We have worked with a number of clients from government entities and private sector to co-create futuristic solutions based on Artificial Intelligence, Augmented & Virtual Reality, Blockchain, Internet of Things, Robotics, and much more. Our dedicated technologists and industry specialists help create and implement a strategy that takes advantage of the emerging technologies that we believe every business should consider.

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Use Cases

Immersive digital centre

The future of retail banking

We deployed a number of tech experiences to launch a newly established digital centre in the banking sector. We helped our client explore the future of Home Financing by enabling Virtual & Augmented Reality housing tours.

The future of transport

AI for seamless border entry

With a large causeway authority, we re-imagined with our client how vehicle classification and facial recognition will shape the future of transport and how these will drive seamless experience benefitting both employees and customers.

Virtual assistants for citizens

Chatbots in government agencies

Our EmTech team built a virtual assistant (voice/text) to assist both citizens and employees of government agencies to efficiently respond to citizen queries from a large knowledge base to resolve any case or inquiry.

Asset tracking & monitoring

Intelligent connectivity

With a large provider of integrated facilities management, our team showcased our Internet of Things (IoT) Wall and connected solutions capability to re-imagine the efficiency and cost-reduction to be leveraged out of sensor data.


Contact us

Reza Essop

Reza Essop

Middle East EmTech Lead, PwC Middle East

Tel: +971 4 304 3100

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