PwC named a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023–2024

January 12, 2024

PwC has been named as a Leader in the IDC MarketScape: Worldwide Experience Design Services 2023–2024 Vendor Assessment (December 2023, IDC #US49988123). This evaluation is based on a comprehensive framework and set of parameters expected to be most conducive to success in providing experience design services in both the short term and the long term. 

According to the report, ‘PwC has a number of key intellectual property assets that support its experience design work, including: 

  • BXT is a proprietary methodology that defines how PwC works with clients across business, experience, and technology.

  • Concourse is a delivery tool combining digital assets, delivery maps, collaboration sites, design templates, deliverable management, work structure breakdowns, and issue tracking. 

  • ProEdge is an upskilling platform that helps clients close their employees' digital skill gaps.

  • Digital Operations Maturity Assessment (DOMA) is a tool for benchmarking "clients" digital maturity.’

Commenting on PwC’s strengths, the report states, ‘PwC combines a broad and deep set of business and technology transformation capabilities with a more recent focus on experience design and build. Based on conversations with PwC's clients, the three areas where, on average, PwC reference clients commended the firm most highly in experience design were people quality, industry-specific capabilities, and design excellence.’ 

IDC ESG/Sustainability Strategy 2023

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

‘We are truly honored to be acknowledged as a leader in the latest IDC MarketScape report. Our commitment to our clients is unwavering – we blend creativity with precision, enabling them to sharpen their focus, meticulously design, and effectively orchestrate experiences. This approach unlocks paths to more profitable and sustainable growth, ultimately accelerating value creation at an unprecedented pace.’

George Korizis, Partner, Customer Transformation Practice Lead, PwC US

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Rob Donnelly

Global Analyst & Advisor Relations Leader, PwC United States

Tel: +1 (917) 471 3355

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