Building trusted, resilient and data‑driven consumer businesses

Consumer goods

Indonesia’s retail and consumer goods sectors are evolving fast. Tech‑savvy shoppers, omnichannel habits and shifting value pools are reshaping how brands grow, compete and build loyalty—while supply chain complexity and geopolitical uncertainty keep pressure on margins and execution. Winners will be those who think big and move fast, combining data‑driven decisions with disciplined delivery.

How PwC Indonesia can help

We bring global consumer markets expertise and on‑the‑ground insight to help Indonesian retailers and CPGs move from strategy to execution—rapidly and reliably.

Consumer and category growth strategy; portfolio and pricing architecture; brand and marketing effectiveness.

International growth and market‑entry (e.g. manufacturing location strategy, ASEAN route‑to‑market).

Omnichannel and e‑commerce acceleration; AI‑enabled personalisation; CRM and loyalty modernisation; in‑store tech transformation.

End‑to‑end value chain redesign; demand/supply planning; network optimisation; ESG supply‑chain transparency.

Commercial due diligence, separation/integration, carve‑outs and portfolio resets focused on structural advantage.

Data privacy, food safety and labelling readiness; responsible AI; sustainability reporting and governance.

Global M&A trends in consumer markets - 2026 outlook

For consumer markets dealmakers, 2026 will be about reshaping portfolios and securing capabilities through M&A, focusing on structural advantage rather than waiting for ideal market conditions.

PwC’s Voice of the Consumer Survey 2025: A new recipe for the food - Indonesian consumer takeaways.

The future of food is aspirational, health-focused and tech-driven. See the Indonesian consumer takeaways

PwC’s Voice of the Consumer Survey 2024: Respond, Rethink, Reimagine: Strengthening Consumer Trust in Asia Pacific

Asia Pacific consumers are confronted with many consequential forces at once. Success in today’s market hinges on building a deeper trust with consumers that transcends mere transactions and fosters deeper loyalty.

PwC’s Voice of the Consumer Survey 2024: Shrinking the consumer trust deficit

Companies can strengthen the confidence consumers have in them by executing on six key imperatives.

The Gathering Storm: Strategies for Resilience and Renewal in Asia Pacific Consumer Markets

Consumer Markets companies are now being squeezed by both rising cost pressures and a limited ability to pass these higher costs down to consumers through sharpened pricing.

PwC’s 2023 Consumer Insights Survey: Indonesia results

Consumers’ behaviours, technological preferences and expectations continue to evolve

Contact us

Martijn Peeters

President Director, PwC Indonesia

Tel: +62 21 509 92901

Follow PwC Indonesia

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