We help hotels, travel operators, F&B brands and attractions across Indonesia to grow, transform and build trust—with sector-specialist teams on the ground and a global network behind you
Hospitality, tourism and leisure
Indonesia’s hospitality, tourism, and leisure market is evolving fast—driven by domestic travel, destination development, and digital customer journeys. Operators face a new mix of opportunities and pressures: changing guest expectations, talent and cost dynamics, operational excellence, tax and regulatory requirements, cyber resilience, and the imperative to decarbonise. Whether you’re expanding your footprint, repositioning your brand, optimising assets, or preparing for a transaction, you need sector‑specific advice that joins strategy to execution.
How we can help
At PwC, we combine deep hospitality experience with local insight and international best practice. From growth and deals to assurance, tax, technology and ESG, we work as one team to deliver measurable outcomes—and help you move with confidence.
Our services
- Understand and respond to changing traveller expectations
- Elevate customer and guest experiences across channels
- Build operational resilience and supply chain responsiveness
- Modernise innovation and R&D capabilities
- Embed sustainability and responsible business practices
Understand and respond to changing traveller expectations
- Track evolving demand for sustainable, authentic and digital‑first experiences
- Adapt strategies to meet shifting preferences of domestic and international visitors
- Build trust by demonstrating transparency and accountability
Elevate customer and guest experiences across channels
- Design seamless journeys across physical and digital touchpoints
- Enhance loyalty through personalised engagement and data‑driven insights
- Deliver consistent, high‑quality service to strengthen brand reputation
Build operational resilience and supply chain responsiveness
- Improve efficiency across hospitality and tourism operations
- Strengthen supply chain visibility to respond quickly to market disruptions
- Mitigate risks to ensure continuity and reliability in service delivery
Modernise innovation and R&D capabilities
- Harness digital tools to optimise operations and guest experiences
- Foster collaboration to accelerate product and service innovation
- Advance research into sustainable tourism and leisure practices
Embed sustainability and responsible business practices
- Integrate ESG principles into hospitality and tourism strategies
- Reduce environmental impact through sustainable operations and resource use
- Create long‑term value by aligning with global sustainability standards
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