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Crisis response training

Creating muscle memory for your crisis response

The COVID-19 pandemic has revealed two starkly different realities in the global business world. 

For some companies, the crisis has peeled away the presumption of invulnerability, causing massive disruption at every level. And for other companies, the pandemic has served as a catalyst for growth, spurring competitive advantage and the opportunity to emerge stronger

The differences between the two scenarios? Learning. Planning. Preparation.

Crisis response training builds the foundation for an organisation’s ability to act quickly in the face of an unplanned event. 

As the saying goes: Practice makes perfect. And while “perfect” may have new meaning after a year like 2020, training can certainly make a difference between chaos and emerging stronger from the next crisis.

18% of organisations believe strongly that they were well-prepared to address the impact of the pandemic.

Source: PwC’s Global Crisis Survey 2021

Prepare for the unexpected

Crisis response training helps your team prepare for the unexpected — and react to a crisis swiftly, with a cohesive, consistent response across your organisation. 

Every member of your team will know their role and responsibility should a crisis hit. They’ll be prepared for multiple scenarios and the challenges and nuances of each. And they’ll be empowered to take action with confidence and clarity in your company’s shared objectives. 

Crisis response training gives your team the opportunity to:

  • Test, reassess, improve: The opportunity to practice, evaluate your actions and enhance your response.

  • Identify gaps and strengths: What pain points need to be addressed? What do you do well and how can you capitalise on that advantage? 

  • Build muscle memory: Responding swiftly and effectively becomes second nature.

Why crisis response training matters

The spectre of the unknown can add extra anxiety to a business community that’s already apprehensive, given the COVID-19 pandemic and the massive upheaval it’s caused worldwide. 

Although the size, scope and impacts of the next major disruption are unknown and may present quite differently from the pandemic, crisis planning and response training eases the trepidation. 

With the knowledge and skill to react appropriately, your team will gain confidence that they can handle whatever comes down the pike — and your organisation will benefit.

A tailored approach to training

Crisis response training solutions encompass a range of exercises, workshops and learning opportunities. We’ll collaborate with you to design a customised, structured approach to train your team. 

Among PwC’s solutions in crisis response training:

  • Role-based training: Tailored for each person’s and functional team’s responsibilities in the crisis response

  • Awareness campaign strategy: Promotes clarity throughout your organisation on messaging and expectations 

  • Crisis leadership and decision-making: Creates a framework for structure and actions during crisis  

  • Simulations: Familiarises your team with a variety of potential crisis situations and how to respond most effectively

  • Train-the-trainer: Specialised guidance gives your leaders ownership of your crisis training and management approach

Trusted global leadership to guide your team

PwC’s Global Crisis Centre comprises professionals across the globe with deep experience in crisis preparation, response and recovery. For decades, we’ve worked side by side with clients responding to some of the most significant crises of the 21st century. 

And we’ve helped hundreds of organisations design and execute crisis training programs that prepare them to tackle crises with a cohesive, coordinated company-wide response. 

We apply a data-driven approach that starts with clarifying your organisation’s training needs. We help you strengthen your training approach — and work toward a stronger and more adaptive response capability across your team — by emphasizing seamless coordination, communication and operations. 

Contact PwC's Global Crisis Centre

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Kristin  Rivera

Kristin Rivera

Global Forensics Leader, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States

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