Crisis planning and preparation

Are you ready?

A crisis can happen at any time. And as the global business community has experienced during the COVID-19 pandemic, an unplanned event has the potential to escalate into a massive worldwide disruption.

While the origin of the next crisis may be unknown, organisations that prepare properly can avoid repercussions that have the capacity to derail your business.

A crisis can jeopardise your strategy, damage your employees and customers, disrupt normal operations, and induce long-lasting reputational harm.

But if your organisation establishes effective crisis preparation, you can mitigate potential risks — and even emerge stronger.

How crisis preparation delivers meaningful results

Crisis preparedness helps your organisation …

93% of organisations expect to experience a crisis in the future.

Source: PwC’s Global Crisis Survey 2021

How do you prepare your organisation to face a crisis?

As we’ve all learned this year, the steps your organisation takes to prepare for and respond to disruption determines how well you’ll recover and, significantly, whether you’re able to emerge stronger.

Prepare for crisis and emerge stronger

Before a crisis threatens your organisation, and even in the thick of an unplanned event, targeted initiatives can help assess your preparedness strengths and vulnerabilities — and improve your ability to respond and emerge stronger.

Here’s how we can help: Solutions to consider as part of your crisis preparation

A crisis preparedness assessment provides a detailed snapshot of your organisation’s current crisis-management capabilities; clear, measurable maturity score benchmarking; and a prioritised roadmap for enhancing your program.

Simulations and exercises can help your organisation test, reassess, and improve in order to build your team’s “muscle memory,” identify gaps and strengths, and emerge stronger from a crisis.

Crisis training provides a process for reviewing your crisis and business continuity plans, developing potential crisis scenarios, and putting them to the test. You’ll develop muscle memory and be better prepared for the unknown.

An integrated program design elevates your team’s awareness of risk and potential impacts. An enterprise-wide program helps you navigate a crisis with confidence.

Plan development is critical to an effective crisis management program and, ultimately, crisis response. As the foundation of your response, the plan provides structure and guidance to face the challenges of a significant disruptive event.

On-call agreements provide priority access to a global network of subject matter experts, experienced crisis response personnel, and surge capacity in the event of an incident or crisis response.

Bringing our experience … to enhance yours

When it comes to crisis preparation, you simply cannot overestimate the value of working with a global leader in crisis management.

We’ve helped organisations around the world successfully manage crises and significant disruption — including the COVID-19 pandemic — and emerge stronger.

We’ll help you …

  • Assess your existing capabilities

  • Design your crisis response plan

  • Train your response team and other responders

  • Simulate crisis responses to practice and build “muscle memory” 

… and align all these elements across your enterprise and key stakeholders.

Proactive, battle-tested methodologies.

Flexible structures.

Tools that enhance proven solutions.

All delivered with an innovative spirit that adapts our practices to your unique needs.

Rooted in decades of experience helping organisations navigate major crises, our approach will help you prepare and respond swiftly and effectively — and emerge stronger.

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Kristin  Rivera

Kristin Rivera

Partner, Global Leader, Forensics & Crisis, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States

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