The fastest-growing markets are all relatively small in terms of revenue for the size of their population, and all are emerging markets. India has the potential for considerable growth over the next five years as a growing middle class and rising digital device ownership enables consumers to access more digital magazine content.
Digital revenues have also begun to see slowing growth in more mature markets, where smartphone and tablet ownership is high and consumers are used to consuming digital content. In the less mature markets, digital revenues will grow much more quickly over the next five years as device ownership rises and publishers in those regions push digital content harder. Some markets where print is difficult to distribute will see high digital growth as a result of a historic undersupply of magazine-style content.