Highlights of our year
Global Annual Review 2025
Key news and achievements
Perspectives from our leaders
Mohamed Kande
Global Chairman
“The future belongs to the bold. As AI, climate change, and shifting geopolitics transform the economy, the very idea of an industry in the traditional sense is ending. Instead, new business ecosystems — enabled by technology — are emerging that bridge across traditional boundaries, creating vast new pools of capital and opportunities for value creation. The companies that lead this era will be those that reinvent themselves ahead of the curve.”
Paul Griggs
Senior Partner, PwC US
“The road ahead for CEOs is about turning uncertainty into momentum. The strongest leaders are already doing it — making bold moves and setting the pace for what’s next. What’s becoming clearer every day is how much human behaviour drives success or failure. Technology delivers only when people believe in it. That means balancing quick wins with long-term change, and building in governance, transparency and security from the start.”
Petra Justenhoven
Senior Partner and Chair, PwC Europe
“The time for business model reinvention is now. Companies need to transform to avoid falling behind. These transformations go beyond creating a few new products or optimising a few processes. They require a fundamental rethinking of all parts of their business.”
Marco Amitrano
Alliance Senior Partner, PwC UK and Middle East
“The old rules no longer apply. What once felt predictable now feels unreliable — and that’s changing how we think, lead and make decisions. This environment brings a real impetus to act — not just to respond to disruption, but to help shape what comes next. That means moving with urgency, depth and purpose.”
Matt Wood
Global and US Commercial Technology & Innovation Officer, PwC US
“AI and AI agents aren’t just new tools — they are the next language of business. Companies that learn to speak this language fluently won’t just automate tasks; they’ll reinvent how they create value, build trust, and compete at the speed of change.”
Wes Bricker
Global Assurance Leader, PwC US
“Even the most forward-looking business strategies can falter without trust at their foundation. Ensuring compliance, although essential, is only table stakes. To build the reserves of trust they’ll need to reinvent their businesses, leaders must look beyond regulation to understand why change is happening, discern the outcomes that matter to key stakeholders, and identify investment implications and necessary commitments.”
Brad Silver
Global Tax and Legal Services Leader, PwC US
“Reinvention isn’t optional — it’s strategic. Companies must rethink not just how they operate, but how they grow. Organisations that thrive will be those that align performance, technology, and trust to unlock new domains of value. Whether it’s structuring for new revenue streams, managing ESG-linked incentives, or enabling cross-border agility, tax leaders must be at the table from day one.”
Damir Maras
Global Advisory Leader, PwC Germany
“AI offers businesses new opportunities that extend far beyond technological advancements. AI is not just transforming processes — it’s reshaping whole business strategies. We are helping clients thrive in this dynamic environment by helping them to rethink how they create, deliver and capture value.”
Matt Duffey
Global Business Model Reinvention Leader, PwC US
“At PwC, we believe that the global economy is undergoing a fundamental transformation driven by technology, resource constraints, geopolitics, and shifting societal needs. Our analysis shows that US$7.1 trillion in new revenues is up for grabs in 2025 alone — but only for companies ready to reinvent their business models and move boldly into emerging domains of growth. Reinvention isn’t a buzzword. It’s a necessity for future competitiveness, stakeholder value, and broader societal progress.”
Joe Atkinson
Global Chief AI Officer, PwC US
“AI is putting near-infinite intelligence at our command. The innovators who bring talent and tech together — and do it at scale — will enjoy a favoured future. That’s why we are continuing to invest nearly US$1.5 billion across our network firms to expand and scale our AI capabilities.”
Colm Kelly
Global Sustainability Leader, PwC Ireland
“The future of business isn’t a choice between sustainability and performance — it’s a redefinition of performance itself. Companies that confront climate issues with clarity — from navigating regulatory complexity, to managing increasing energy demand, to building resilient supply chains — will not only endure but lead. Sustainability issues aren’t just pressures. They are decision points that can unlock opportunities to protect value at risk and unlock growth in a competitive landscape.”
Renate de Lange
Global Sustainability Markets Leader, PwC Netherlands
“Sustainability goes right to the heart of core business outcomes. Companies which proactively take steps to anticipate the impact of climate change and regulation on their supply chains, products and processes, and use data more intelligently, will be able to unlock efficiencies, attract investment and strengthen their position in the market. This isn’t just about adapting; it’s about staying ahead, building resilience and creating long-term value.”
Kazi Islam
Global Assurance Strategy & Growth Leader, PwC US
“Trust is essential for business growth and reinvention. Company leaders can take steps to hardwire it into their business by establishing trust in their data, processes and controls. Once these building blocks are in place, they will enable the business to deliver reliable outcomes on the issues that really matter.”
Lucy Stapleton
Global Deals Leader, PwC UK
“In a world being shaped by AI and disruption, transformation isn't optional — it's inevitable. Across all sectors, we are helping companies accelerate growth and reinvention through deals. We're also using AI to redefine our own business, leading by example, so we can help others do the same.”
Lynne Baber
Deputy Global Sustainability Leader, PwC UK
“Establishing sustainable and resilient value chains presents significant challenges for business leaders, particularly in the context of ongoing geopolitical shifts — but it also provides huge opportunities for those businesses to accelerate their business transformation.”
Key thought leadership
AI
Business model reinvention
Sustainability
Trust
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