Purpose-led empowered workforce

Society expects more from organisations. Leaders can deliver by turning purpose into a lived experience empowering their people.

Today, people are looking to the organisations they work for and buy from to help them positively contribute to society. Responsible growth is the key. That means caring for your people, communities, customers and the environment. 

The pandemic has heightened expectations. Organisations are facing questions about how they're meeting the needs of society – and how their influence extends even further to those that are most vulnerable within them. When it comes to making important decisions, society as a whole is favouring the organisations and brands they believe in.

ESG has become the catalyst for change, with PwC’s 25th Annual CEO Survey revealing more leaders are including ESG metrics in their business strategies. But there is a gap between how leaders feel and what society is seeing, with businesses everywhere being accused of greenwashing and disingenuous promises.

As a leader, you should begin the change from within – by turning your organisation’s purpose into real projects, policies and a lived experience for your people. This purpose-led movement will go on to influence more than your workforce. It will reach your supply chain, help you do right by your communities and grow your reputation with customers.

"86% of employees prefer to support or work for companies that care about the same issues they do."

Reuters, PwC 2021 Consumer Intelligence survey ESG

"83% of consumers think companies should be actively shaping ESG best practices."

Forbes, PwC 2021 Consumer Intelligence survey ESG


Using culture and leadership to drive transformation

To build organisational integrity and trust, society expects action and commitments. They are looking to leaders to hold themselves, their organisations and supply chains to account. People want a new experience of work. To feel inspired and energised by how their organisations are led.

Using culture as the bedrock to drive the change, PwC helps organisations create purpose-led strategies. This will help you embed purpose and ESG goals across your value chain and workforce, and even extend your sphere of influence to organisations within your supply chain. 

More transparency both internally and externally will give confidence to your workforce, customers and society as a whole, showing how your organisation doesn’t just talk the talk, but walks the walk when it comes to purpose.

If you can turn purpose into a purpose-led experience for your employees, and therefore your investors, customers and communities, you will also give your organisation a huge competitive advantage. Getting this right is a chance to get ahead of competitors, build reputation and do good.


How we can help

Putting purpose at the core of your workforce strategy

To be successful, you will need to create a unifying purpose-led strategy that starts with your workforce and cuts across value and supply chains. It requires a mindset shift to purposeful leadership and for you to provide leaders with the tools to drive the change.

PwC delivers projects in transformative leadership, sustainable behaviours, people experience, trust and transparency, and supply chain integrity. This supports organisations so they can:

  • Deliver on the people experience that workforces and society look to organisations to provide.
  • Embed sustainability first behaviours across your workforce and value chain.
  • Create trust through transparency in corporate reporting.
  • Embed a leadership mindset to support the purpose-led cultural transformation.
  • Build supply chain integrity to create a positive societal impact.

"We know that talking about our purpose is one thing, living up to it is another. It should inform everything we do, especially in times of change and uncertainty."

Phillippa O'Connor,Partner PwC
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Peter Brown

Peter Brown

Global Workforce Leader, Partner, PwC United Kingdom

Tel: +44 (0)7789 003712

Phillippa O’Connor

Phillippa O’Connor

Workforce ESG Leader, Partner, PwC United Kingdom

Tel: +44 (0)7740 9685 97