Creating customer value with Salesforce

Introducing a new value equation for the fully connected customer

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People power possibility

Technology is only as powerful as the people who craft it – and the best things are built through true partnerships that build off one another and make a stronger whole. PwC's community of solvers goes deep with both our alliance partners and clients, curates the right ecosystems and is empathetic, collaborative and easy to work with. That means getting the best insights and solutions from everyone involved.

"We’re energised and inspired by our clients everyday to turn their big ideas into breakthrough outcomes. We unite our strategy with Salesforce technology to help companies reinvent and innovate in ways that drive their businesses forward and meet the future head-on.”

Reggie WalkerPartner, US Chief Commercial Officer, Global and US Salesforce Alliance Leader, PwC United States

Solutions and capabilities

What do you get when you unite data, AI and CRM?

At PwC, this formula has the power to fundamentally transform human connections between companies and their customers. Leveraging Salesforce technology, PwC activates generative AI with human oversight, enhanced security measures and trusted customer data to power the future of customer experience. The possibilities are limitless, so how do companies harness the abundance of customer data that is often decentralized, unstructured and redundant?

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Human-centered AI powered by PwC and Salesforce


Case studies

PwC has worked with companies around the world on their Salesforce implementations. Here are a few examples of how we’ve helped.

How Thoon transformed its delivery service with Salesforce

Thoon makes bold and innovative moves to better support their delivery of services with Salesforce.
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PwC’s award winning work with Salesforce

We are regularly recognised by the analyst community as a leader in Salesforce implementations and have been consistently honoured by Salesforce with Global Strategic Partner Innovation Awards. Our participation in the award program dates back to 2013, and we have secured more awards than any other systems integrator.

  • PwC wins the 2022 partner and innovation award for healthcare and life sciences
    We are excited to announce that PwC has been awarded the 2022 partner innovation award for healthcare and life sciences. This award recognises and celebrates the significant contribution that we have made with our medical technology clients and the impact of our work.

  • 2022 best business transformation award goes to PwC
    Bent on "building trust for today and tomorrow", PwC has undergone a radical business model shift and easily deserves the best business transformation award for its implementation of the largest and most complex cross-cloud use cases. This work brought together a full lead-to-cash process, which integrated multiple clouds into a single, global salesforce organisation.
    • Salesforce Commerce blog release, June 24, 2022

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Reggie Walker

Reggie Walker

Partner, US Chief Commercial Officer, Global and US Salesforce Alliance Leader, PwC United States

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