Introducing a new value equation for the fully connected customer

Creating customer value with Salesforce

Switch on outcomes

People power possibility

Technology is only as powerful as the people who craft it – and the best things are built through true partnerships that build off one another and make a stronger whole. PwC goes deep with both our alliance partners and clients, curates the right ecosystems and our professionals are empathetic, collaborative and easy to work with. That means getting the best insights and solutions from everyone involved.

“The companies pulling ahead aren't just using AI — they're redesigning their front office around it. Our Salesforce Alliance combines strategy with technology to help clients build an intelligent customer edge, where AI agents and people work together to sense, decide, and act faster than ever before.”

Preet Takkar,US and Global Salesforce Alliance Leader, PwC US

Explore PwC’s services and solutions powered by Salesforce

Learn more about PwC’s Salesforce capabilities and how our deep industry experience and repeatable solutions can help you realise your digital transformation goals.

Solutions and capabilities

What do you get when you unite data, AI and CRM?

At PwC, this formula has the power to fundamentally transform human connections between companies and their customers. Leveraging Salesforce technology, PwC activates generative AI with human oversight, enhanced security measures and trusted customer data to power the future of customer experience. The possibilities are limitless, so how do companies harness the abundance of customer data that is often decentralized, unstructured and redundant?

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Human-centered AI powered by PwC and Salesforce

Solving problems at the right speed

How Salesforce helps fuel our obsession with client outcomes.

Case studies

PwC has worked with companies around the world on their Salesforce implementations. Here are a few examples of how we’ve helped.

How Thoon transformed its delivery service with Salesforce

Thoon makes bold and innovative moves to better support their delivery of services with Salesforce.
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PwC’s award winning work with Salesforce

We are regularly recognised by the analyst community as a leader in Salesforce implementations and have been consistently honoured by Salesforce with Global Strategic Partner Innovation Awards. Our participation in the award program dates back to 2013, and we have secured more awards than any other systems integrator.


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Preet Takkar

Preet Takkar

US and Global Salesforce Alliance Leader, Partner, PwC United States

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