Creating common purpose

Our purpose is to build trust in society and solve important problems. This, combined with our values, guides our behaviour and actions. Our infrastructure for sound governance, independence, ethics and compliance is equally important.

The market economy is the most powerful generator of social progress ever created. It has always depended on a system of rules, but now it is clear that there are major and growing challenges, which the current system is not adequately addressing - with climate change, economic exclusion and inequality among the most obvious symptoms. We have a design problem.

Market economies and business activities should be intentionally designed to deliver outcomes which support the wellbeing of people and our planet. This is not about a choice between profit and purpose - it is about ensuring that profit is delivered as a consequence of purpose, a purpose which is consistent with these broader objectives.

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Here are some of our leaders talking about why creating a common purpose matters.

The case for change and how we can get there

What can businesses and governments do in the face of global threats?

Collaboration between business and government is essential to combat the existential threats facing the planet. Ahead of the Global Solutions Summit in Berlin, Peter Bakker of the World Business Council for Sustainable Development and PwC’s Colm Kelly discuss the actions that will make a difference today.

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We are working with the Global Solutions Initiative which aims to align economic prosperity and social prosperity within our planetary boundaries. We contributed to the annual Global Solutions Summit that brings together academics, policy makers, business, civil society and youth leaders as part of a global problem-solving process. This included a keynote speech from our Global Chair, Bob Moritz on Global Climate Action.

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An agenda for business action

We participated in the World Business Council For Sustainable Development’s Business Commission to Tackle Inequality (BCTI) and contributed to a report on “Tackling inequality: An agenda for business action”.

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It’s time to refocus economic and business activities on sustainable outcomes for society.  Systemic change means transforming current business models and norms, introducing broader measures of success that move beyond financial outcomes such as gross domestic product (GDP) and shareholder value, focusing on life-long learning and reskilling in the workplace, and managing emerging technologies so they meet human needs.

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PwC’s Global Corporate Sustainability leader, Colm Kelly and Peter Bakker of the World Business Council for Sustainable Development and PwC’s Colm Kelly discuss the actions that will make a difference today.

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Colm Kelly

Colm Kelly

Global Corporate Sustainability Leader, PricewaterhouseCoopers International Limited

Bethan Grillo

Bethan Grillo

Global Corporate Sustainability Managing Director, PricewaterhouseCoopers International Limited

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