Illuminate what’s possible. Hello, tomorrow.

Understand the now. Embrace what’s next.

The upheaval of the COVID-19 pandemic and its ripple effects have left business leaders asking — what’s on the other side? When industry disruption and constant change become normal, the key to continued success is a wide-ranging lens that captures insights for today and opportunities to get your business ready for what comes next.

Our approach is not just different, it changes the way forward for our clients. Using our market leading studies, data, solutions and expert analyses, we pinpoint the forces making an immediate impact on your business — and empower you to reinvent the future by examining global macrotrends, exploring sector-specific shifts, and discovering the latest technological tools to drive business transformation.

It’s time to unlock a new perspective, and step through the threshold to see what’s possible.

Cropped shot of a businessman working on his computer at his desk

The big picture: Global macrotrends shaping the future

Net Zero by 2030

Net Zero by 2030

PwC has made a worldwide science-based commitment to achieve net zero greenhouse gas (GHG) emissions by 2030. The commitment includes supporting our clients to reduce their emissions as well as reducing those from our own operations and suppliers.

Learn more

clock countdown to midnight

Four urgent global crises and their strategic solutions

The solutions to the world's most urgent challenges are within reach, but we only have a decade to make progress. Author Blair Sheppard, PwC’s Global Leader of Strategy and Leadership, illustrates how today’s global crises are broad and intertwined, but proposes that solutions pursued thoughtfully and energetically over the next ten years will result in a dawn instead of darkness.

Explore the book

take on tomorrow illustrations

Take on Tomorrow

What’s the price of privacy? Will crypto revolutionize the financial system? How can business prepare for the next disaster?

To understand the biggest problems facing society and the role business can—and should—play in solving them, follow the brand new podcast from our management publication strategy+business. Episodes drop weekly from September 27.

Explore the series


The future of industries: What’s coming in your sector

Tomorrow’s technologies revolutionising your business today

The Essential Eight

Which emerging technologies will matter most to the future of your business? After analysing the business impact and commercial viability of 250 options, eight essential technologies rose to the top. See which ones will unlock the next wave of innovation, and yield new business solutions that are greater than the sum of their parts. 

Discover the Essential Eight

Playback of this video is not currently available


How blockchain will transform business and the economy

As organisations seek to reinvent their futures, blockchain technology presents an opportunity to drive growth. Through practical, everyday uses, blockchain can deliver value by building trust and efficiencies across industries.

AI: An opportunity amidst crisis

COVID-19 has accelerated the adoption of AI technology around the world. The crisis has presented companies with a unique opportunity to innovate, and to address some of the key challenges related to AI adoption and responsible usage.

PwC Alliances and Ecosystems - Together we’ll harness the full power of digital

PwC has strong alliances with a number of technology firms (including AWS, Guidewire, Microsoft, Oracle, Salesforce, SAP, Workday and others) to better serve your needs. Whatever your focus — more advanced technology, greater innovation, cloud transformation, or faster product and service speed to market — our expertise combined with our Alliance partners’ technology tools can help transform your business.

Explore the ecosystem

AWS, Guidewire, Microsoft, Oracle, Salesforces, SAP and Workday logos

About Us

When the pace of change is swift, you need a team that can charge ahead — and lead. We are a global network of 284,000 professionals — spanning industries and functional expertise — ready to tailor strategy to your unique challenges and execute on tight timelines accelerated by uncertainty. From operational transformation to deal guidance to tax advice, we help you create comprehensive change at the speed you need to move your business into tomorrow. 


geometric shape of people walking up steps

Contact us

Matthew Wetmore

Matthew Wetmore

Global Industries & Sectors Leader and National Managing Partner, Clients & Markets, PwC Canada

Tel: +1 403 509 7483