2026 Cybersecurity outlook: Industry insights

Industry findings from PwC’s Global Digital Trust Insights

Organisations in every sector are confronting the new reality of a post-globalisation order, one defined by fractured alliances, weakened global institutions, trade volatility, and upended supply chains. Compounding this uncertainty, rapidly evolving technologies such as AI and quantum computing are expanding the attack surface and enabling next-generation cyber threats, many of them state-sponsored.

This uncharted territory is compelling businesses to reassess their capabilities, workforce, and technology investments. More critically, it’s forcing them to revisit their cyber strategies, including decisions about where they operate and whom they do business with.

PwC’s 2026 Global Digital Trust Insights survey, drawing on the perspectives of 3,887 business and technology executives across 72 countries, highlights how organisations are responding to this threat environment, where they’re falling short, and what they can do to adapt.

And now, building on the survey’s global findings, PwC has prepared industry-focused reports to help leaders further refine their cyber strategies with sector-specific insights. These reports are informed by survey data that’s specific to the relevant sectors.