Cyber attacks targeting financial services are disrupting everything from daily operations to long-term trust. Our survey reveals that three-quarters (76%) of financial institutions plan to increase cybersecurity budgets in 2026. Yet many still feel unprepared to address the most pressing threats, including cloud-related vulnerabilities, attacks on connected products, and the looming threat quantum computing presents to encryption. From AI-powered malware and value chain attacks to outages caused by critical third-party failures, the challenges continue to grow in complexity and scale.
This fraught environment is pushing leaders to rethink their cybersecurity approach, including how they prioritise spending, manage risk, and build teams that can keep up with evolving threats. To thrive in 2026 and beyond, financial services firms need agile, targeted strategies that safeguard what matters most (clients’ assets and data) while staying compliant and driving growth.
Drawing on a subset of PwC’s 2026 Global Digital Trust Insights survey, this financial services industry report shows how 828 global leaders across banking and capital markets, insurance, asset and wealth management, real estate, and private equity are confronting these challenges. It explores the issues they face, the threats they feel least prepared to handle, what’s driving security investments, and how emerging technologies are shaping their approach to cybersecurity.
The banking and capital markets (BCM) sector is navigating an environment of escalating costs driven by evolving risks, regulatory requirements, and customer expectations, as well as increasing complexity of financial products and services. Geopolitical volatility is a significant factor, with 64% of banks saying they'll increase cyber investments in response to heightened global uncertainty and emerging threats. Overall, about three in four banks (74%) plan to increase their cybersecurity budgets in 2026.
Despite these planned investments, only 30% of BCM organisations currently spend significantly more on proactive security measures (e.g., monitoring, assessments, testing, controls) than they do on reactive measures (response, remediation, recovery, fines). Most (68%) say their proactive/reactive cost ratio is roughly even or skewed toward reactive measures, which can be more costly. And just 21% measure the financial impact of cyber risks ‘to a significant extent’.
The sector’s rapid adoption of digital innovation including API-enabled digital banking, customer-permissioned data access, and real-time trading platforms has expanded attack surfaces and increased operational complexity. Our survey shows that cloud-related threats (32%) rank among the top challenges BCM firms feel least prepared to address, along with quantum computing threats (34%) and exploits of zero-day vulnerabilities (29%).
Against this backdrop, banks should balance innovation, regulatory compliance, and cybersecurity investments carefully. That means taking a ‘controls engineering mindset’—moving beyond manual, point-in-time controls and toward engineered, preventative, and continuously validated controls—to help drive greater scale in automation across controls testing and compliance. It also means developing human-led, AI-enabled capabilities.
Those that invest strategically in proactive, future-oriented cyber defence and integrated risk management stand a better chance of controlling costs, safeguarding customer assets, and maintaining trust in an increasingly challenging, dynamic risk landscape.
Safeguarding customer data remains a top priority for the BCM sector. As attacks grow more sophisticated, firms are racing to leverage AI to strengthen their defences while also defending against AI-enabled threats, as well as cloud-based attacks and quantum computing threats.
Facing rising cyber challenges largely driven by cloud, AI, and quantum computing threats, BCM firms need a smart, focused approach in 2026 to protect their most valuable assets. We suggest focusing on six key areas.
In our survey, 58% of insurance firms say geopolitical volatility is driving increased investment in cyber risk mitigation, underscoring a growing urgency to strengthen defences amid an unpredictable global landscape. Overall, over three in four insurers (78%) plan to increase their cybersecurity budgets in 2026.
Firms in this sector rank employment infiltration threats as the top risk they feel least prepared to address, highlighting staffing and insider risk as critical vulnerabilities. Attacks on connected products and quantum computing risks follow closely behind.
Despite these growing risks, only 24% of insurers currently spend significantly more on proactive security measures (e.g., monitoring, assessments, testing, controls) compared with reactive measures (response, remediation, recovery, fines). Three-quarters (75%) say their proactive/reactive cost ratio is roughly even or skewed toward reactive measures, which can be more costly. And just 14% measure the potential financial impact of cyber risks ‘to a significant extent’, potentially impeding informed decision-making and risk prioritisation.
Insurance companies also face internal barriers in adopting advanced technologies for cyber defence. Our survey suggests that lack of knowledge, unclear risk appetite regarding AI use, and lack of budget prioritisation are the top internal challenges hindering AI implementation for cybersecurity across the sector.
Rapid technology advances and expanding digital footprints are creating security gaps that expose insurers to data breaches, operational disruptions, and privacy challenges. Persistent talent shortages and limited in-house cyber capabilities further compound these vulnerabilities, presenting ongoing challenges for the sector.
With cyber risks evolving rapidly, insurance companies should adopt integrated, forward-looking strategies in 2026 and beyond to strengthen their security posture and operational resilience.
The rapid expansion into new markets and asset classes is driving asset and wealth management (AWM) firms to act swiftly to secure critical assets. Moving too fast, however, can create exposure to cyber risks around data protection, fraud, and regulatory compliance. Our survey indicates that 64% of AWM firms plan to increase their cyber risk investments in response to the current geopolitical environment, reflecting a heightened awareness of emerging threats.
Firms in this sector cite cloud-related threats as the top risk they feel least prepared to address (37%), followed closely by quantum computing threats (35%) and third-party breaches (33%).
Despite these growing risks, only 23% of AWM organisations currently spend significantly more on proactive security measures (e.g., monitoring, assessments, testing, controls) than they do on reactive measures (response, remediation, recovery, fines). Most (76%) say their proactive/reactive cost ratio is roughly even or skewed toward reactive measures, which can be more costly. And just 12% are measure the potential financial impact of cyber risks to a significant extent.
Innovation drives a lot of the change we’re seeing in asset and wealth management. As investments shift toward AI infrastructure, digital assets, and foreign products, firms face a cybersecurity landscape that demands new ways of thinking about risk, resilience, and trust. Our survey shows that AI, cloud security, and network security are the top three investment priorities for AWM firms in 2026. But the challenges ahead are as much about adapting culture and strategy as they are about technology.
As firms face evolving cyber risks driven by innovation and market dynamics, adopting tailored cybersecurity strategies becomes essential. Our recommendations provide focused guidance for strengthening your security posture, addressing unique challenges within your portfolios, and safeguarding trust with clients and stakeholders in 2026 and beyond.
As private equity (PE) firms pursue acquisitions across a broader range of industries, geographies, and asset types, portfolio diversity is complicating cyber risk management. Cybersecurity approaches vary widely across portfolio companies, making unified risk management more challenging.
Geopolitical volatility is a significant factor, with 64% of PE firms saying they’ll increase cyber investments in response to heightened global uncertainty and emerging threats. In the year ahead, they’re prioritising investments data protection and data trust (36%), optimisation of current technology and investments (36%), and incident history of cyber breaches or intrusions to their organisation or industry as a whole (34%).
Even so, only one in five PE firms currently spends significantly more on proactive security measures (e.g., monitoring, assessments, testing, controls) than on reactive measures (response, remediation, recovery, fines). Most (76%) say their proactive/reactive cost ratio is roughly even or skewed toward reactive measures, which can be more costly. And just 14% measure the financial impact of cyber risks ‘to a significant extent’, potentially affecting decisions about which risks to prioritise.
The combination of mounting geopolitical risks and increased deal volume calls for reprioritising cybersecurity as a strategic imperative. This includes strengthening oversight, enhancing due diligence processes, and aligning cyber risk management across portfolio companies.
For too long, many PE firms have viewed cybersecurity as something portfolio companies should handle on their own. But with evolving credit structures and rising deal volumes, this hands-off approach can leave firms exposed to growing and more complex cyber risks.
Taking real ownership of cybersecurity means taking a hands-on, proactive approach across the portfolio, working closely with portfolio companies to tackle their unique challenges.
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