Crisis strategy and scenario planning

Preparing for potential threats

In the midst of an unplanned and unpredictable disruption, how can you be confident that your crisis response strategy is the right path to get you through to the other side?

Organisations recover and emerge stronger from crisis when they’ve evaluated multiple scenarios and developed contingency strategies to identify opportunities and mitigate risks.

By considering a variety of potential situations and aligning your tactics to the outcomes you want, you’ll be better prepared to tackle whatever comes your way.

62% of respondents have used a crisis response plan during the COVID-19 pandemic.

Source: PwC’s Global Crisis Survey 2021

What’s the value of crisis strategy and scenario planning?

Preparation: When a crisis hits, you’ll have a roadmap already in place that aligns your response actions with your organisation’s strategic goals. 

Confidence: Evaluating and practicing your response to various potential scenarios gives your team experience and knowledge to react quickly and confidently when a real crisis hits.

Clarity: Regardless of the reality you face, you’ll have clear guidance for your team, your stakeholders and your business.

Building strategic foresight

An objective trusted advisor to poke holes in the right places can be a valuable asset. Our crisis strategy and scenario planning approach involves working with you to:

  • Hypothesise potential outcomes
  • Draft approaches aligned with crisis, business continuity and other resilience plans, to mitigate impacts
  • Help you emerge confidently prepared to address any curveball that might come your way

The PwC framework allows you to respond to immediate needs while looking ahead to anticipate and deal with possible strategy-derailing events.

Integrating your strategy and scenario planning

We’ll help you identify and prioritise potential risks, operational considerations, impacts and actions in these key areas:

  • Crisis management and response
  • Workforce
  • Operations and supply chain
  • Finance and liquidity
  • Tax, trade and regulatory
  • Strategy and brand

Your result: Organisational priorities, response strategies, scenario considerations, mitigation and preparedness activities.

Disruption is inevitable. How you respond is up to you. 

As the global business community has learned through the COVID-19 pandemic, preparation is the key to crisis recovery and business resilience.

With the PwC team of crisis professionals on your side, you’ll have the confidence and clarity you need to navigate successfully through any scenario and emerge stronger.

Contact PwC's Global Crisis Centre

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Contact us

Kristin  Rivera

Kristin Rivera

Partner, Global Leader, Forensics & Crisis, PwC United States

Melanie Butler

Melanie Butler

Partner, UK Territory Crisis Leader, PwC United Kingdom

Dave Stainback

Dave Stainback

Principal, US Territory Crisis Leader, PwC United States

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