Crisis management program design

Creating a program aligned with your strategy and culture

Every crisis brings its own complexities, affecting different parts of your organisation in varying ways. By designing, communicating and practicing an integrated, enterprise-wide crisis management program, you’ll be prepared to navigate those nuances with confidence when a disruption hits.

Leading programs generally include:

  • Guiding principles, purpose and scope
  • Program governance structure that defines executive sponsorship, oversight and accountability
  • Training, awareness and feedback plan
  • Stakeholder mapping
  • Crisis management tools and technology
  • A defined approach to engaging external vendors and third-party support services, as needed
  • Relevant response plans

70% of organisations established guiding principles for how their response would reinforce their brand, purpose and core values.

Source: PwC’s Global Crisis Survey 2021

Designing a roadmap

Confusion. Delayed communications. Weakened trust. 

Without a crisis management program, your organisation runs the risk of damage when disruption hits. Consider the following challenges:


  • What are the criteria for evaluating and escalating an incident?
  • Who decides whether, when and how to respond?
  • How are lessons learned from past crises integrated into your response as part of continuous improvement?
  • What technology and tools do you need?
  • What is your strategy for communicating with stakeholders?


An integrated, enterprise-wide crisis management program guides your response, clearly and consistently, so you can emerge stronger from a crisis.

A unified program design

As you design or refine your crisis management program, engaging appropriate areas of expertise across your organisation will yield an effective and unified preparedness posture.

Working together with PwC professionals, you’ll design a program comprising:

  • Program strategy and governance model
  • Severity matrix and escalation triggers
  • Crisis management team structure
  • Roadmap and implementation schedule
  • Program maintenance plan

Experience matters

PwC’s Global Centre for Crisis and Resilience combines global crisis response experience with leading practices to help you design a program that aligns with your strategy and culture.

With our specialists collaborating across your organisation, you’ll develop a framework for your response — and a deeper understanding of crisis management to help you emerge stronger when disruptions strike.

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Contact us

Dave Stainback

Dave Stainback

Global Crisis & Resilience Co-Leader, PwC United States

Tel: +1 678 419 1355

Bobbie Ramsden-Knowles

Bobbie Ramsden-Knowles

Global Crisis & Resilience Co-Leader, PwC United Kingdom

Tel: +44 (0)7483 422701