Clear, fact-based communication is the bedrock of a crisis response.
When aligned with your overall strategy and handled properly, keeping your stakeholders informed with a consistent, regular cadence of updates can help to stabilise a situation that has the potential to spiral into a more serious disruption.
64% of organisations have dedicated additional resources to carry out the operational aspects of communicating to stakeholders.
The benefits of a cohesive communication strategy start with fulfilling immediate business needs, such as conveying staffing requirements, roles and responsibilities, and other operational requirements.
With a plan in place and activated right away, you’ll save valuable time and reduce confusion regarding who’s doing what.
You’ll also bolster trust. An organisation that’s up front with employees, external stakeholders and the general public is far more likely to emerge from a crisis with its reputation intact.
Your crisis communication plan should take into account the following:
What types of messaging do we need for times of crisis?
What are our stakeholders’ expectations and how can we engage effectively with the right frequency?
How can we build our brand and presence in “peace time” so that when a crisis hits, we have trust equity with the public and our stakeholders?
Are we prepared to respond to the media or a public inquiry?
The PwC approach to crisis communication complements external public relations/communication support. We’ll work with you to:
Develop messaging templates
Collaborate with an external firm to develop communication plan
Monitor media coverage and public perception
Conduct PR impact assessment
Each activity is integrated with solutions including Stakeholder Mapping and Engagement, Ready Command and your Crisis Project Management Office.
Organisations across the globe have relied on the experience, knowledge and guidance of PwC.
Emphasising transparency, fact-based information and a swift response, we’ve successfully supported businesses of all kinds through crisis communication, helping to sustain and build trust among stakeholders, protect their brand and emerge stronger from crises.