Creating common purpose

Repurposing economies and businesses

PwC’s purpose means we want to work with others to help tackle the biggest issues facing the world today and to do so in a manner which builds trust in societies. One of the most pressing issues is the dislocation that’s opened up between economic growth and social progress. For many years, three forces – globalisation, ‘financialisation’ (a focus on financial measures of success) and technology – drove growth in the global economy and, in turn, ongoing improvements in many people’s lives. At the same time, there has also been large scale mistrust and dissatisfaction in growing portions of the population in many countries. It is important to address these concerns by addressing their underlying causes. What’s needed is a realignment of societal and economic systems – including changes to the role that business plays in both.

Here are some of our leaders talking about why creating a common purpose matters. | Duration 2:16