Getting personal: Putting the me in entertainment and media
Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories
In a word, the theme this year is personalisation. Consumers are using an expanding array of connected devices to organise, curate and discover their own unique worlds of media. In response, companies are designing their offerings to revolve around personal preferences, using data and usage patterns to pitch their products not at audiences of billions, but separately at billions of individuals.
Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.
PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
Global Entertainment & Media Industry Leader, PwC Germany
Tel: +49 211 981 5848
Data & Content Support
Global Outlook Support Team
Global Outlook Support Team, PwC United States