Trending now: convergence, connections and trust
Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories
Podcasts and esports, which sit in larger segments, are expected to have strong revenue of 28.5% and 18.3% CAGR, respectively.
The traditional TV and home video segment is expected to have negative growth expectations for the first time, as cord-cutting occurs at ever higher rates and sales of DVDs continue to plummet. The print-exposed newspapers and consumer magazines segment are likely to be the most impacted with a CAGR of -2.3% to 2023.
To thrive in a world of apps, platforms, and privacy concerns, marketers have to become multitaskers
Voice-activated technology and devices are creating new media, entertainment, and marketing businesses
Today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.
Data & Content Support
Global Outlook Support Team
Global Outlook Support Team, PwC United States