Global Entertainment & Media Outlook 2022–2026
Five-year projections of consumer and advertiser spending data across 14 segments and 52 territories
Fault lines and fractures: Innovation and growth in a new competitive landscape
Disruptions in public health, supply chains and geopolitics made 2021 a year of uncertainty. But amid all the unpredictability, there is greater clarity about the overall trends of the market and the forces driving growth, and a better understanding of the fault lines and fractures that are altering the entertainment and media industry.
Our 23rd annual Global Entertainment & Media Outlook offers an in-depth look at how those forces, fault lines and fractures will affect 14 E&M segments across 52 territories over the next five years. Explore our findings to uncover the latest trends, key perspectives and insights into the entertainment and media market helping you shape your strategies for the future.
A US$2.9tn market
After a brief decline in 2020, the global entertainment and media industry is poised for strong growth.
Discover the Outlook data tool
Understanding where consumers and advertisers are spending their money in the entertainment and media industry can help inform many important business decisions.
PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Updated annually, the intuitive online tool allows you to easily browse, compare and contrast spending and growth rates.
Subscribe to the Outlook
- 12 months of access to data and commentary for 14 segments across 52 territories
- Access to dashboards and visualisations, including heat maps, GDP and entertainment and media growth comparisons, and top 10 ranking
- Corporate multi-user subscriptions available
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