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Global Entertainment & Media Outlook 2020–2024

Pulling the future forward: The entertainment and media industry reconfigures amid recovery

Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories

2021 Outlook data is now available for subscribers

PwC’s Global Entertainment & Media Outlook 2021-2025 data set is now available exclusively for subscribers.

Our 2021 perspectives report and comprehensive findings will launch globally on 12 July.

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Subscribe to the Outlook

  • 12 months of access to data and commentary for 14 segments across 53 territories
  • Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking 
  • Corporate multi user subscriptions available

Single user

  • One select segment only
  • Pay by credit card and get instant access
$600 USD

Single user plus

  • All 14 segments
  • Pay by credit card and get instant access
$2,700 USD


  • Contact us for contract and payment information
$13,000 USD
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2020 Outlook perspectives

Consumer habits can take a lifetime to learn – but just a lockdown to lose. The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forcing industry tipping points that wouldn’t have been reached for many years. 

Download the perspectives report (1.1mb)

Explore, compare and contrast

Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.

PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.

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2021 Outlook data tool access

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Contact us

Werner Ballhaus

Global Entertainment & Media Industry Leader, PwC Germany

Tel: +49 211 981 5848

Data & Content Support

Global Outlook Support Team

Customer Support

Global Outlook Support Team, PwC United States