Pulling the future forward: The entertainment and media industry reconfigures amid recovery
Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories
Consumer habits can take a lifetime to learn – but just a lockdown to lose. The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forcing industry tipping points that wouldn’t have been reached for many years.
Understanding where consumers and advertisers are spending their time and money in the entertainment and media industry can help inform many important business decisions.
PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
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