Global Entertainment & Media Outlook 2018–2022
Trending now: convergence, connections and trust
Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories
Segment findings
Total spending will rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, but with sharp differences among industry segments and sectors within them and across territories.
- The fastest growth will be in digitally driven segments, with virtual reality leading the way, followed by over-the-top content (OTT).
- E-sports will be the second fastest-growing segment if it were separated from the overall Video games and e-sports segment.
- By contrast, newspapers and magazines will see declines in revenues to 2022.
Outlook perspectives
Today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our new report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.
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- Single user (all access)
- All 15 segments
- 12 months of access to data and commentary for 15 segments across 53 territories
- Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking
- Pay by credit card and get instant access
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Corporate
- Multi user subscription
- All 15 segments
- 12 months of access to data and commentary for 15 segments across 53 territories
- Access to dashboards and visualisations, including heat maps, GDP and E&M growth comparisons, and top 10 ranking
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