Global entertainment and media outlook 2016-2020

A world of differences: capturing attention and value in today’s global multi-speed media landscape

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17 years of forward-thinking analysis

To capture attention and build value, companies need to understand how local and global markets are impacted by the changing pace of the entertainment and media (E&M) industry.

For 17 years, PwC’s Global entertainment and media outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. And this year we’re launching a joint effort with "strategy+business", to bring you forward-looking articles and incisive thinking to help you navigate the ever-evolving media landscape with confidence.

Regardless of how you influence business decisions, our trusted analysis can help you discover how shifts in spending are likely to shape the future of 13 E&M industry segments over the next five years.

What is the Outlook?

PwC’s Global entertainment and media outlook 2016-2020 provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and analysis, for 13 entertainment and media segments, across 54 countries. It’s a powerful online tool that provides deep knowledge and actionable insights about the trends that are shaping the E&M industry.

The data and intuitive online functionality allows you to easily browse, compare and contrast spending, and create charts and graphs. At a click of a button, you can compare digital and non-digital spend data across segments and countries. Plus, the product includes additional analysis and commentary on spend data at a global, regional, and country level, which can be downloaded to a PDF.

Click here to take a tour of the online Outlook product.

The Outlook provides a single comparable source of consumer and advertiser spending data and analysis for 13 segments including: Book publishing, Business-to-business, Cinema, Internet access, Internet advertising, Magazine publishing, Music, Newspaper publishing, Out-of-home advertising, Radio, TV advertising, TV and video, Video games.

Click here for Segment definitions.

Understanding where consumers and advertisers are spending in the entertainment and media industry can help you understand industry trends and can inform key business decisions. The Outlook provides five-year forecast and five-year historic consumer and advertiser spending data across 54 countries.

Click here to see the complete list of countries covered.

Whether you are looking to access the full data and commentary for 13 industry segments or prefer to subscribe to individual segments, there are a variety of subscription options and pricing available. Our twelve-month individual and corporate-wide subscriptions give you access to data and commentary for 54 countries.

Click here for more information.