Trending now: convergence, connections and trust
Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories
Total spending will rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, but with sharp differences among industry segments and sectors within them and across territories.
Today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our new report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.