We optimise tech for ​private business​ so you can​ turn your vision​ into your reality

PwC Private

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Your vision. Our dedication

Ownership is bigger than just the business. It’s responsibility. It’s sacrifice. It’s your legacy. We are dedicated to helping you maximise your vision. Drawing on our global network of tech-powered experts, we’re here to help with every stage of your journey—from managing priorities, to nurturing growth and planning for exit. Let’s take care of business, together.

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Five key business priorities for private company owners

Our sixth article in the series - we focus on the 5 key priorities private business owners should focus on in 2026.

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Business, made personal

Throughout our history, private businesses have always been a priority for PwC. In fact, we’ve been working with companies like yours for over 175 years. Helping them grow, strengthen and—when and if the time is right—sell. We know business can be personal. So we’ll help you turn your opportunities into impact. And your ambition into success.

By your side, today, tomorrow

As the needs of your private business change, our support adapts. Through a global team of trusted advisers and tech-powered specialists, we’re ready to move on any challenge—and help you maximise every opportunity. Dedicated, responsive, proactive—we’re here for you today, and ready for your future.

Connections that count

The right markets. The ideal connections. The best technologies. We know where to look to find the catalysts your business needs. Reaching across our global communities, we’ll connect you with people that can help you achieve your goals—and scale your business.

Explore how we can help

We help family businesses grow, professionalise and prepare for tomorrow while safeguarding continuity for generations. From family governance, succession and business continuity; next‑gen education and transition; private wealth and family offices; philanthropy, values, purpose—and more.

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Opportunities. Risks. Legacy. While every family office is different, their challenges and goals are often very similar. We’ve identified four key cornerstones so your family office is future-ready—firmly rooted in your family values.

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Navigating you through uncertainties in the fast-paced startup ecosystem. We accelerate ourselves to be the leader in delivering values ahead of others, ensuring startups and venture capitals maximise values in the business they are currently undertaking. 

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Explore our services tailored for Private

Private Audit and Assurance services

When business is personal, trust is everything. It’s what drives your success and builds your legacy. Today, this matters more than ever. In a world of economic turbulence, regulatory change and rapid technological disruption, private businesses need a new approach to audit and assurance services built specifically for your unique and evolving needs. What sets us apart is our focus. Our dedicated private business teams understand the distinct challenges you face. Backed by our global network, industry expertise and AI-powered technology, we deliver quality, clarity and richer insights—to help you build trust, navigate uncertainty, and stay focused on success.

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PwC's 12th Family Business Survey 2025

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PwC Private Team

Marcel Irawan

Private Partner, PwC Indonesia

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Zico Setiono

Private Director, PwC Indonesia

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Line of services

Jakarta

Michael Goenawan

Partner, Advisory, Jakarta, PwC Indonesia

+62 21 509 92901

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Eric Darmawan

Partner, Advisory, PwC Indonesia

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Ely Kwan

Partner, Assurance, PwC Indonesia

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Yuliana Kurniadjaja

Partner, Tax, PwC Indonesia

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Indra Allen

Partner, Legal, PwC Indonesia

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Martijn Peeters

Advisor, Consulting, PwC Indonesia

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Surabaya

Heryanto Wong

Partner, PwC Indonesia

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