Global entertainment and media advertising revenues to hit US$1.4 trillion in 2030 – as global box office continues recovery: PwC

• Global entertainment and media (E&M) advertising revenues are projected to reach US$1.4 trillion by 2030. In Indonesia, the advertising market is expected to grow from US$12.8 billion to US$18.9 billion over the same period.
• Global box office revenues are projected to continue recovering and approach pre-pandemic levels by 2030. Meanwhile, Indonesia’s box office market is forecast to grow at a 5.1% CAGR, outpacing the Asia-Pacific average
• AI-powered hyper-personalisation is expected to cement advertising as a key growth driver for the global E&M industry, supported by Indonesia’s internet advertising revenue, which is projected to reach US$16.8 billion by 2030

Jakarta, 20 July 2026 — According to PwC’s Global Entertainment & Media Outlook 2026-30, the global entertainment and media (E&M) industry will hit US$4.2 trillion in revenues in 2030, growing at a CAGR of 3.4%, as AI-powered advertising and in-person, live experiences power growth in the industry. Indonesia's entertainment and media market is projected to grow from US$31.7 billion in 2025 to US$42.9 billion by 2030, representing a CAGR of 6.2% over the forecast period.

The outlook, which charts global growth across 12 E&M sectors and 53 countries and territories, finds the expansion will see $600 billion in new revenues in 2030, overwhelmingly driven by digital ecosystems.   

Global advertising revenues to hit US$1.4 trillion in 2030 as AI powers hyper-personalised, creative content 

Advertising is projected to remain the fastest growing global E&M segment analysed in the report. 

Of the three major E&M segments analysed – connectivity, advertising, consumer – advertising is projected to grow at a 5.6% CAGR and eclipse consumer spending in 2026 (which is expected to grow at a 2.5% CAGR). Advertising is also expected to remain a key growth area in Indonesia, with revenue forecast to grow at a CAGR of 8.2% between 2025 and 2030.

Within advertising, the global internet advertising market – which includes all digital spend across social, video and more – alone accelerated by 12.2% in 2025 to reach $755.6 billion and is projected to grow at a 7.2% CAGR through the forecast period. In Indonesia, internet advertising revenue is projected to increase from US$10.7 billion in 2025 to US$16.8 billion by 2030, reflecting a CAGR of 9.4%.

Globally, advertising spend surpassed US$1 trillion for the first time in 2025 and is projected to hit $1.4 trillion in 2030 as AI-powered, real-time hyper-personalisation enables more targeted advertising solutions, commanding a higher cost-per-thousand (CPM). Indonesia is also expected to see continued growth in advertising revenue, with the market projected to expand from US$12.8 billion in 2025 to US$18.9 billion by 2030.

By comparison, connectivity – what people pay for internet access and the largest by revenue of the three segments – is projected to slow through 2030 globally, growing at a CAGR of 2.3% from $1.3 trillion in 2025 to $1.5 trillion in 2030. Connectivity revenue is projected to increase in Indonesia from US$13.4 billion in 2025 to US$16.7 billion by 2030, representing a CAGR of 4.5% over the forecast period.

Bart Spiegel, PwC Global Entertainment & Media Sector Leader, said, “Advertising continues to remain a powerhouse driving the global entertainment and media industry’s revenues – and it will play an increasingly greater role as AI-powered hyper-personalisation transforms engagement with end-users. Amid heightened industry competition and growing digital ecosystems, market players must be thinking about their service offerings – bundling packaged options for price conscious consumers, and providing tailored, in-person premium experiences that consumers continue to demand.” 

Asia-Pacific to drive global box office recovery, while streamers look to consolidation and bundled packages to drive growth amid subscription fatigue 

Continuing its post-pandemic recovery, global box office revenue is projected to grow at a CAGR of 3.5% to reach $39.5 billion by 2030 – as it continues to regain ground lost in the pandemic. 

Regionally, recovery remains uneven, with Asia-Pacific leading growth from $13.8 billion in 2025 to ~$17 billion by 2030 (4.3% CAGR), followed by EMEA from $8.6 billion to ~$10.1 billion (3.3% CAGR) and North America from $8.7bn to ~$9.9 billion (2.8% CAGR). These revenue increases are driven by pricing as cinema admissions, by comparison, are projected to increase globally at a modest 1% CAGR.  

Abdullah Azis, PwC Indonesia Telecommunications, Media, and Technology Leader, said, “In Indonesia, box office revenue reached approximately US$352.9 million in 2025 and is forecast to grow to US$451.6 million by 2030, representing a CAGR of 5.1%, higher than the Asia-Pacific average of 4.3%. Similar to the global trend, revenue growth is being supported by higher ticket prices, which increased from US$2.8 in 2024 to US$2.9 in 2025, while admissions eased slightly from 124.4 million to 121.5 million during the same period.”

Azis added, “Indonesia’s entertainment sector continues to demonstrate strong momentum, supported by growing consumer demand for locally produced content. The fact that Indonesian films captured 65% of the national box office reflects the increasing strength and maturity of the domestic film industry. Combined with supportive policy measures, including incentives for international co-productions, this creates opportunities to further strengthen Indonesia’s creative ecosystem, attract investment, and expand the global reach of local content.”

Looking at streaming – also known as OTT (Over-The-Top) – revenue is projected to grow at a 6.1% CAGR. However, the pace of growth is projected to slow in mature markets as ‘subscription fatigue’ sets in.  

Indonesia’s OTT video market continues to demonstrate strong momentum, generating US$1.1 billion in revenue in 2025 and projected to reach US$1.7 billion by 2030, representing a CAGR of 8.3%—higher than the global average. Growth is expected to be driven primarily by subscription-based services, with subscriber numbers forecast to increase from 30.7 million in 2025 to 38.1 million by 2030.

Greater consolidation, multi-package bundling, and partnership activity are therefore expected to accelerate. As platforms continue to expand ad-supported tiers and monetisation models, advertising will play a greater role in OTT. Currently at 19.4% of revenues, OTT ads are projected to grow at a 9.4% CAGR so that by 2030 they will represent 22.6% of the segment’s revenues. 

The Indonesian market is also benefiting from growing partnerships and bundled offerings between streaming platforms and telecommunications providers, helping to expand reach and improve affordability for consumers.

As consumers increasingly source content real-time and on mobile and digital platforms – global traditional TV revenues fell 2.7% in 2025 to $360.5 billion and are projected to continue to fall at a CAGR of -1.1% to $341.2 billion by 2030. In contrast, traditional TV revenue in Indonesia is projected to grow from US$2.4 billion in 2025 to US$2.9 billion by 2030, representing a CAGR of 4.1% and highlighting the continued resilience of the segment.

Live experiences continue to see significant demand globally 

Through 2030, the report projects continued growth – albeit a slowdown from a post-pandemic high – in content experiences centred on live, immersive, “shared reality” experiences. These include cinema, live music, out-of-home and trade shows – which are collectively projected to grow at a 5.2% CAGR to $294 billion. 

The global music, radio and podcasts market is projected to grow from $125.5 billion in 2025 to $145.1 billion in 2030. Streaming will remain the largest component in 2030, at $56.6 billion. Live music, which will grow at a 2.1% CAGR, will top $41.5 billion in 2030.  

Trade shows and experience-led business festivals are becoming a booming industry, roughly the same size of live music on a global basis – and growing more rapidly. Spending on exhibiting at these events generated $38 billion in 2025 and is projected to grow at a 3.3% CAGR through 2030 to $44.6 billion.