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We deliver expertise that powers big moves
so you can
deliver big outcomes
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Industry boundaries are blurring
From AI to climate change and geopolitics, megatrends are colliding to reconfigure the global economy, reshape markets, and transform how value is created.
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Industries are converging
New domains are forming around human needs, creating fresh value pools and unexpected competitors.
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Industries aren’t disappearing, they’re converging. Growth is moving into cross‑sector domains shaped by human needs: how we care, feed, connect and compute, fund and insure, and more. Leaders who widen the lens can spot new value pools early, then use AI, data and cloud to reinvent business models with speed and trust.
Insight
By 2035, we estimate US$132.54tn of value will sit in new cross-industry domains.
PwC's Value in motion report
It’s time to look beyond the traditional limits of your industry, capturing growth in new and unexpected places.
Leaders need to make smart choices about where to compete, working across sectors to seize value as markets evolve.
Insight
Leader's Guide to Value in Motion
By drawing on the immense power of collaborative ecosystems, companies are accomplishing things together they never could alone.
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Lives in Motion
Where industries converge, human lives change. Developed with Economist Enterprise, this series explores how reinvention is reshaping how we live, work and thrive.
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Through stories across six cross‑industry domains — Move, Make, Build, Feed, Fuel and Power, and Care — Lives in Motion reveals how the convergence of industries is changing everyday lives. We explore what this shift means for your business, where value is moving and how cross‑sector collaboration can unlock growth in the decade ahead.
Decoding ROI from AI
Just 20% of companies are capturing 74% of all AI-driven value. We’ve decoded how, so you can harness AI to drive productivity, reinvention, and growth.
Real stories. Real results.
AI & Google Cloud transform oncology
PwC and Google Cloud helped a healthcare provider use AI to unify data, improving cancer care, clinical trial matching and saving $50M+ annually.
Using technology to facilitate access to healthcare
Find out how we helped a client develop a smartphone-based solution that enables cataract screening for the elderly at near zero cost.
Engine by Starling: From launching a bank to launching a software business
PwC UK and Starling Bank are revolutionising the banking industry by offering Starling’s digital platform, Engine, to banks around the world.
Sharp takes on what’s next
Explore your industry
Aerospace, defence and security
Soar to new heights
The sector is moving rapidly. Rethink business models, enhance digital capabilities and invest in cutting-edge technologies to stay competitive in a dynamic new era.
Asset and wealth management
Embrace end-to-end reinvention
The future of asset and wealth management is all about reinvention. Transformation, not just adaptation, drives success in today’s rapidly evolving financial landscape.
Automotive
Plan for the road ahead
The shift to electric and autonomous vehicles is transforming the industry. As supply chains evolve and consumer expectations shift, automotive companies are accelerating—rethinking infrastructure, investing in AI and creating seamless, sustainable ways to move.
Banking and capital markets
Rewire for a digital-first world
Success belongs to those who act boldly, build trust and reshape financial services for a new era. Stay ahead by embracing AI, strengthening resilience and leading digital transformation.
Business services
Spark change
From logistics to digital solutions, business services fuel the global economy. But rising costs and shifting client demands need a different approach: automation, AI and strategic partnerships to deliver smarter, more agile results.
Capital projects and infrastructure
Build for the new era
Sustainable, resilient and inclusive infrastructure is critical for future growth. Innovative financing models and digital solutions are key to developing smarter, more adaptive infrastructure that meets evolving societal needs.
Chemicals
Ignite innovation for a sustainable future
Chemical companies that embrace fresh thinking, sustainability while addressing geopolitical challenges are the ones that break new ground—delivering high-quality products and meeting rising demand and regulatory expectations.
Consumer goods
Think big, move fast
Consumer companies must be bold, act swiftly, and leverage AI to meet savvy consumer demands, supply chain disruptions and global uncertainties.
Defence
Fortify your position
Outdated defence models won’t cut it. AI, cyber resilience and agile operational systems drive security, collaboration with industry to boost innovation and strategic readiness.
Education and skills
Cultivate minds, unlock potential
Redesign education and skills strategies—prioritise lifelong learning, digital upskilling and industry partnerships to build a workforce that powers tomorrow’s innovations.
Engineering and construction
Create a blueprint for the future
Smart cities, sustainable materials and digital construction are reshaping the sector. Meet growing global demand by embracing new technologies and future-proofing business models to deliver projects faster, safer and more efficiently.
Entertainment and media
Capture audiences where they are
Reimagine revenue models and embrace next-gen platforms and data-driven strategies to drive what’s next in an era of constant reinvention.
Health services
Transform patient outcomes
The future lies in predictive, personalised and tech-enabled care. Digital transformation, data-driven decision-making and collaborative care models are the way to deliver better patient outcomes.
Hospitality and leisure
Go to new places
Tourism and hospitality are racing to evolve. To stay ahead, it’s all about combining immersive tech, fresh thinking and a focus on sustainability. Creating seamless, high-value experiences that keep people coming back.
Industrial manufacturing
Turn the gears of innovation
Manufacturing is at a turning point. Emerging technologies, supply chain disruptions and net-zero targets are driving reinvention. The opportunities are in digitisation, automation and sustainable production to power the factories of the future.
Insurance
Insure your future
Success means harnessing AI, data and new risk models to deliver trusted, agile and customer-centric solutions.
Mining and metals
Close the gap in critical materials
Smart technologies, sustainable practices and circular economy strategies drive mining and metals companies to secure supply and protect the planet.
Oil and gas
Power the energy transition
Next-gen oil and gas companies depend on bold reinvention—reimagining operations, optimising costs and accelerating low-carbon solutions, while taking responsibility to ensure energy remains accessible and affordable across the world.
Pharmaceuticals and life sciences
Shape the next era of medicine
Precision medicine, AI-powered drug discovery and new therapies are reshaping life sciences. Stay ahead of regulatory shifts, supply chain complexity and affordability challenges, using innovation to improve patient access and outcomes.
Power and utilities
Keep the lights on
Smart grids, digital tech and new energy sources are transforming the industry landscape—but challenges like aging infrastructure and rising costs are still in the mix. Now’s the time to modernise, to lead boldly and shape tomorrow’s possibilities.
Private equity and principal investors
Invest in reinvention
AI, sustainability and regulatory changes are reshaping private capital and investment strategies. Set the pace with data-driven decisions, fresh business models and new ways to create value.
Public safety, justice and security
Stay secure
Move beyond traditional security models. Leverage AI, real-time data and strategic collaboration to enhance resilience, stay ahead of emerging threats and build public trust.
Real estate
Pave the way to the future
Sustainable practices, tech, AI and a focus on community living are creating huge opportunities in real estate. Shape a new approach with data insights, sustainable solutions and fresh investment ideas.
Retail
Move with the market
Reimagine your strategy, digital presence, and brand identity with agility and innovation. Stay ahead of disruption by acting quickly and transforming every aspect of your retail business.
Technology
Navigate the tech frontier
In today’s fast-paced world, strategic foresight and innovation are crucial. AI and cloud computing adoption are rising fast. So is the need for efficiency and speed to market. A robust strategy and infrastructure are core drivers of sustainable growth and competitive edge.
Telecommunications
Shape the future of connectivity
Telecoms will power the future AI economy. Success depends on transformation—embracing cloud, optimising networks and creating AI-powered ecosystems to drive efficiency and new revenue streams.
Transportation and logistics
Move faster and better
Rethink your approach. Embrace digital innovation and smarter networks to move goods faster and more efficiently.
Consumer goods
Think big, move fast
Consumer companies must be bold, act swiftly, and leverage AI to meet savvy consumer demands, supply chain disruptions and global uncertainties.
Hospitality and leisure
Go to new places
Tourism and hospitality are racing to evolve. To stay ahead, it’s all about combining immersive tech, fresh thinking and a focus on sustainability. Creating seamless, high-value experiences that keep people coming back.
Retail
Move with the market
Reimagine your strategy, digital presence, and brand identity with agility and innovation. Stay ahead of disruption by acting quickly and transforming every aspect of your retail business.
Transportation and logistics
Move faster and better
Rethink your approach. Embrace digital innovation and smarter networks to move goods faster and more efficiently.
Chemicals
Ignite innovation for a sustainable future
Chemical companies that embrace fresh thinking, sustainability while addressing geopolitical challenges are the ones that break new ground—delivering high-quality products and meeting rising demand and regulatory expectations.
Mining and metals
Close the gap in critical materials
Smart technologies, sustainable practices and circular economy strategies drive mining and metals companies to secure supply and protect the planet.
Oil and gas
Power the energy transition
Next-gen oil and gas companies depend on bold reinvention—reimagining operations, optimising costs and accelerating low-carbon solutions, while taking responsibility to ensure energy remains accessible and affordable across the world.
Power and utilities
Keep the lights on
Smart grids, digital tech and new energy sources are transforming the industry landscape—but challenges like aging infrastructure and rising costs are still in the mix. Now’s the time to modernise, to lead boldly and shape tomorrow’s possibilities.
Asset and wealth management
Embrace end-to-end reinvention
The future of asset and wealth management is all about reinvention. Transformation, not just adaptation, drives success in today’s rapidly evolving financial landscape.
Banking and capital markets
Rewire for a digital-first world
Success belongs to those who act boldly, build trust and reshape financial services for a new era. Stay ahead by embracing AI, strengthening resilience and leading digital transformation.
Insurance
Insure your future
Success means harnessing AI, data and new risk models to deliver trusted, agile and customer-centric solutions.
Real estate
Pave the way to the future
Sustainable practices, tech, AI and a focus on community living are creating huge opportunities in real estate. Shape a new approach with data insights, sustainable solutions and fresh investment ideas.
Defence
Fortify your position
Outdated defence models won’t cut it. AI, cyber resilience and agile operational systems drive security, collaboration with industry to boost innovation and strategic readiness.
Education and skills
Cultivate minds, unlock potential
Redesign education and skills strategies—prioritise lifelong learning, digital upskilling and industry partnerships to build a workforce that powers tomorrow’s innovations.
Public safety, justice and security
Stay secure
Move beyond traditional security models. Leverage AI, real-time data and strategic collaboration to enhance resilience, stay ahead of emerging threats and build public trust.
Health services
Transform patient outcomes
The future lies in predictive, personalised and tech-enabled care. Digital transformation, data-driven decision-making and collaborative care models are the way to deliver better patient outcomes.
Pharmaceuticals and life sciences
Shape the next era of medicine
Precision medicine, AI-powered drug discovery and new therapies are reshaping life sciences. Stay ahead of regulatory shifts, supply chain complexity and affordability challenges, using innovation to improve patient access and outcomes.
Aerospace, defence and security
Soar to new heights
The sector is moving rapidly. Rethink business models, enhance digital capabilities and invest in cutting-edge technologies to stay competitive in a dynamic new era.
Automotive
Plan for the road ahead
The shift to electric and autonomous vehicles is transforming the industry. As supply chains evolve and consumer expectations shift, automotive companies are accelerating—rethinking infrastructure, investing in AI and creating seamless, sustainable ways to move.
Engineering and construction
Create a blueprint for the future
Smart cities, sustainable materials and digital construction are reshaping the sector. Meet growing global demand by embracing new technologies and future-proofing business models to deliver projects faster, safer and more efficiently.
Industrial manufacturing
Turn the gears of innovation
Manufacturing is at a turning point. Emerging technologies, supply chain disruptions and net-zero targets are driving reinvention. The opportunities are in digitisation, automation and sustainable production to power the factories of the future.
Business services
Spark change
From logistics to digital solutions, business services fuel the global economy. But rising costs and shifting client demands need a different approach: automation, AI and strategic partnerships to deliver smarter, more agile results.
Capital projects and infrastructure
Build for the new era
Sustainable, resilient and inclusive infrastructure is critical for future growth. Innovative financing models and digital solutions are key to developing smarter, more adaptive infrastructure that meets evolving societal needs.
Private equity and principal investors
Invest in reinvention
AI, sustainability and regulatory changes are reshaping private capital and investment strategies. Set the pace with data-driven decisions, fresh business models and new ways to create value.
Technology
Navigate the tech frontier
In today’s fast-paced world, strategic foresight and innovation are crucial. AI and cloud computing adoption are rising fast. So is the need for efficiency and speed to market. A robust strategy and infrastructure are core drivers of sustainable growth and competitive edge.
Entertainment and media
Capture audiences where they are
Reimagine revenue models and embrace next-gen platforms and data-driven strategies to drive what’s next in an era of constant reinvention.
Telecommunications
Shape the future of connectivity
Telecoms will power the future AI economy. Success depends on transformation—embracing cloud, optimising networks and creating AI-powered ecosystems to drive efficiency and new revenue streams.
