PwC joins the Qualtrics Partner Network to help enterprises scale and measure the business impact of Customer and Employee Experience Programmes

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  • PwC will deliver industry leading customer and employee advisory services to its customers via the Qualtrics Experience Management (XM) Platform
  • Joint customers will be able to combine the PwC Return on Experience methodology with the Qualtrics XM Platform to quantify the impacts of their customer and employee experience programs and tie them to business outcomes

SALT LAKE CITY, and SEATTLE, January 21, 2020 – Qualtrics, the leader in customer experience and creator of the experience management (XM) category, and part of SAP SE (NYSE: SAP), announced today that PwC will join the Qualtrics Partner Network.

The partnership expands PwC’s existing SAP relationship and enables organisations who standardise their customer and employee experience programs on the Qualtrics XM Platform™ to leverage PwC’s industry-leading advisory services and methodology called ‘Return on Experience.’ This will enable executives and senior leaders to close experience gaps even faster and measure the business impact of improved customer and employee experiences.

Developed by PwC, the Return on Experience methodology is a system of metrics that measures how an organisation’s customer and employee experience programs impact critical business metrics such as customer loyalty and retention, employee productivity, and time-to-market (or pace of innovation). PwC will also provide advisory services to Qualtrics customers, including advanced people analytics research, employee engagement programs, and operational strategy optimisation.

“Building brand equity is no longer solely dependent on delivering products – it has become increasingly driven by the customer and employee experiences organisations provide their stakeholders,” said Matt Egol, Principal of Digital Strategy and Innovation, PwC US.

“Qualtrics is uniquely positioned to collaborate with PwC as the leading experience management platform capable of delivering value across customer and employee experiences that drive the bottom line. We look forward to expanding our relationship with SAP.”

Joint PwC and Qualtrics customers who leverage the Qualtrics XM Platform will be able to:

  • Standardise their customer and employee experience programs on Qualtrics, instead of in traditional silos across disparate systems.
  • Act on insights from their experience data (X-data™), such as employee engagement or customer feedback, combined with operational data (O-data™), such as employee attrition or customer lifetime value, from their existing HCM or CRM systems and processes of choice. This can include operational systems such as SAP C/4HANA®, SAP S/4HANA®, or SAP SuccessFactors®.
  • Align and prioritise focus areas of improvement at every meaningful touchpoint across customer and employee lifecycles.
  • Connect their customer and employee experience programs to the bottom line, such as sales, customer retention, employee attrition, and more.

“Organisations need the right experts and technology to proactively manage, predict, and exceed customer and employee expectations. The combination of PwC’s renowned digital transformation practice and Qualtrics’ leadership in experience management will empower organisations to focus on delivering great experiences that ultimately impact a company’s business outcomes,” said John Torrey, Chief Ecosystem Officer, Qualtrics.

“As a result, organisations can holistically measure and take action on improving their customer and employee experience programs to create a competitive advantage in their industries.”


1. For more information about PwC, please visit To learn more about the Qualtrics Partner Network, please visit

2. About Qualtrics: Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organisations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit


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